NBCU Creative Guidelines

Approved Creative, Research
& Verification Vendors

The following are approved across the NBCU Portfolio for both video and display advertising products. For any questions, please contact @NBC Uni Specs & Guidelines.

Pre-approved 3rd-party pixels
  • Adara
  • Adelaide
  • Adform
  • Adjust
  • Adobe
  • Adstra
  • Alphonso
  • Amazon (formerly Sizmek)
  • Atlas by Facebook
  • BlueKai
  • C3 Metrics
  • Cadent
  • Comscore
  • Cuebiq
  • Data Plus Math
  • Deep Intent
  • DISQO
  • DoubleVerify
  • Dynata
  • Evidon
  • Exelate
  • Experian
  • Extreme Reach
  • Flashtalking
  • Foursquare (formerly Placed)
  • Gamesight
  • Google (DV360 & CM360)
  • Infillion (formerlyTrueX)
  • InMarket (formerly NinthDecimal)
  • Innovid
  • Integral Ad Science (IAS)
  • IQVIA
  • iSpot
  • Kantar
  • Kochava
  • LiveRamp
  • Lucid
  • Method Media Intelligence
  • MetrixLab
  • MikMak
  • NCS (Nielsen Catalina Solutions)
  • Neustar
  • Nielsen
  • Oracle Advertising (formerly Moat)
  • Marketcast (formerly Phoenix)
  • Prodege
  • Rockerbox
  • Samba TV
  • Tapad
  • Tatari
  • Truste
  • tvScientific
  • TVSquared
  • Upwave (formerly Survata)
  • Veeva Crossix
  • Visual IQ
Certified DSPs

  • Adobe
  • Amazon
  • Amobee
  • Basis (PMP only)
  • Beeswax
  • Blockboard (PMP only)
  • DeepIntent (PMP only)
  • Display & Video 360 (DV360)
  • Madhive (PMP only)
  • Octillion (PMP only)
  • Roku OneView
  • Samsung (PMP only)
  • Simpli.fi (PMP only)
  • StackAdapt (PMP only)
  • The Trade Desk
  • Viant
  • Xandr
  • Yahoo

Certified creative ad servers

Hosted by DSP:

  • Amazon
  • Basis (PMP only)
  • Beeswax (PMP only)
  • Blockboard
  • Madhive (PMP only)
  • Octillion (PMP only)
  • Roku OneView
  • Simpli.fi (PMP only)
  • StackAdapt (PMP only)
  • The Trade Desk
  • Viant
  • Xandr
  • Yahoo

 
Hosted by ad server:

  • Campaign Manager 360 (CM360)
  • Extreme Reach
  • Flashtalking
  • Innovid
  • Sizmek


YouTube Ads Data Hub Approved Third Party Vendors

The third-party vendors listed below currently meet YouTube’s Ads Data Hub requirements and are NBCU certified. Additionally YouTube’s list of approved vendors may also be referenced.

VAST Vendors: Adform, CM360, Extreme Reach, Innovid

  • Note: Can accept Sizmek but it will not track any third-party data

 

Pixel Vendors: Can only accept CM360 1×1’s if creative is Site-Served

  • Can accept research pixels from Nielsen (Demo Verification), Kantar Millward Brown and Dynata. Pixels from Kantar and Dynata (Ad Effectiveness) must include VCID, VRID, & FW Creative ID already included in the pixel
  • There is a Moat integration but for 1P Data only on YouTube. We cannot accept Moat 3P pixels for measurement

 

 

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