- With the 2026 FIFA World Cup on the horizon, NBCUniversal’s Telemundo is already 90% sold out of all inventory for its Spanish-Language presentation of the tournament, pacing ahead of past competitions.
- To date, the company has seen double the spend from advertisers since the 2022 FIFA World Cup with more digital participation from brands, a diversified client base, and greater sponsorship activations.
- NBCUniversal and Telemundo have also secured the largest deals in Spanish-Language history with key marketing partners including Anheuser-Busch, AT&T, Bank of America, The Coca Cola Company, Diageo, McDonald’s, Toyota, Volkswagen of America and Xfinity.
- The North American footprint this World Cup —spanning the United States, Canada and Mexico—has only increased the inventory value with nearly 60 brand partners already investing across key categories including Alcohol, Auto, Finance, QSR, Retail, and Telecom.
- The deep affinity and the domestic nature of the tournament create a valuable opportunity for advertisers, as 8 in 10 Spanish-Language viewers already say that World Cup ads are an enjoyable and important part of the experience.
- Demand from advertisers has also been driven by soccer’s rise in the U.S.—growing over 400% and becoming a cultural force that’s fueling record-breaking audiences on TV and streaming, as well as significant growth in subscriptions and ad revenue.
- As the exclusive Spanish-language home of the FIFA World Cup 26™, Telemundo is not just broadcasting the World Cup but hosting history and delivering the most ambitious Spanish-language coverage the U.S. has ever seen.
- All 104 matches will broadcast live from June 11 to July 19, 2026.
- 92 will air on Telemundo and 12 on Universo—marking the most Men’s World Cup matches ever aired on a U.S. broadcast network, regardless of language.
- Every match will also stream live on Peacock and the Telemundo App.
- The network will have an on-site presence at every match across all 16 host cities—its largest production footprint ever — with sets in Mexico, Miami and New York.
Executive Quotes
“The growth of soccer in the United States coupled with the domestic nature of the 2026 FIFA World Cup and rising demand for both live sports and Spanish language content has proved to be the winning formula for our company, as NBCUniversal sits in its strongest position ever this far out from a FIFA World Cup tournament. The upcoming competition in Spanish-Language on Telemundo and Peacock, will captivate a highly engaged and passionate audience that our partners are eager to connect with, and we are excited to deliver both brands and fans a world-class experience this summer.”
– Peter Lazarus, Executive Vice President, NBC Sports & Olympics, Advertising and Partnerships
“The unprecedented demand for the World Cup 2026 underscores the undeniable power of Latino fans as an economic engine shaping the future of sports and culture in America. Advertisers recognize the opportunity this moment presents — a once-in-a-lifetime tournament taking place across North America – to drive engagement, loyalty, and cultural relevance at scale. Telemundo is uniquely positioned to deliver on that opportunity, and the response from the marketplace reaffirms our ability to connect brands with fans through the power and excitement of live sports.”
– Monica Gil, Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises
