Peacock Unveils Two New Ad Innovations At NewFront

“At NBCUniversal, we are constantly developing new and impactful commercial innovations for our marketing partners. With Peacock we are testing and learning hand in hand with our partners by tapping into NBCU’s data, technology and creative capabilities combined with our iconic storytelling. Research shows that Peacock’s ad innovations deliver better results for our marketers than other CTV competitors all through the purchase funnel. No other media company out there can deliver the pristine ad environment we have already built as well as continue to evolve with our partners and viewers.”
-Laura Molen, President, Advertising and Partnerships, NBCUniversal

“NBCUniversal has always been a leader in delivering ad-supported entertainment across platforms and we are proud to be setting the bar for what brands and consumers have come to expect with Peacock’s best-in-class AVOD streaming platform. The majority of Peacock customers are opting for our ad-supported experience and we remain focused on collaborating with our brand partners to develop innovative, personalized ad experiences that continue to enhance the customer experience.”
-John Jelley, SVP of Product and UX, Peacock

“The Peacock Newfront is the next step in NBCUniversal’s series of partner events, designed to create a symphony of opportunity for our partners. At One22, we unveiled the data-driven future of media and technology. Today, we put a spotlight on the future of streaming, and how we are furthering our commitment to Commercial Innovation with two new additions to the Peacock ad experience. As we look ahead to the Upfront later this month, we’ll continue to celebrate the content that informs, entertains and shapes our world.”
-Josh Feldman, Global Chief Marketing Officer for NBCUniversal Advertising & Partnerships