NBCUniversal Expands Partnership With Group Black; Creates Dedicated Culture-Driven Content Collection On Peacock

“With this expanded partnership, NBCUniversal is leveraging the E! brand and its deep connection to pop culture to deliver a new destination on Peacock for cross-cultural audiences and marketers. The E!+ collection provides brands of all sizes new opportunities to connect with engaged multicultural viewers and enhance visibility in Peacock’s pristine ad environment.”
-Peter Blacker, EVP, Streaming & Data Products and Head of Diversity, Equity & Inclusion, Advertising and Partnerships, NBCUniversal

“At Group Black, we’re committed to reshaping media ownership and investment. Partnering with NBCUniversal marks a significant milestone in realizing this vision. Through E!+ with Peacock and NBCUniversal, we’re offering a home for multicultural content to shine and facilitating meaningful connections between the marketplace and diverse audiences.”
-Cavel Khan, Group Black’s Chief Growth Officer