New York, NY – November 21, 2023 — On Thursday, November 23rd during the live broadcast of the 2023 Macy’s Thanksgiving Day Parade® in New York City, NBCUniversal, Google and Macy’s will team up with the world-famous Radio City Rockettes in documenting their favorite holiday moments using the brand-new Google Pixel 8 smartphones and its AI-powered camera features.
- In a series of three 30-second custom commercial spots, produced by the NBCU Creative Partnerships team in collaboration with Google’s creative team, viewers will be treated to a behind-the-scenes look at how the Radio City Rockettes prepare for their Thanksgiving Day performance. The spots will feature Google Pixel 8’s new Google AI-powered camera features like Audio Magic Eraser, Best Take, and Magic Editor, providing inspiration for how families can enhance their own photos this holiday season.
- With just a few taps using the Audio Magic Eraser*, unwanted sounds will be identified to reduce distracting noises from videos.
- Best Take** helps to achieve the perfect group shot by using a series of similar photos taken within seconds of each other to create an image with everyone’s best expression. To use another expression, simply select the preferred take manually.
- And Magic Editor**, a new experimental Google Photos editing experience announced earlier this year, uses generative AI technology to help you easily make edits to your photos more intuitive using resizing, repositioning, and contextual suggestions to improve the lighting and background of the image.
- This is the second year in a row that NBCUniversal, Google and Macy’s are coming together to connect with audiences during this beloved holiday program. Google’s custom campaign spots will run during the live broadcast of the parade on NBC, translated for Spanish audiences during Telemundo’s broadcast and livestreamed on Peacock.
- Plus, Google’s special holiday spot “La Foto,” will premiere for the first time in English-language programming during the parade broadcast which features a man meeting his girlfriend’s Spanish-language family for the first-time. Using Google Pixel 8 AI-powered camera feature Best Take**, he connects with her family by helping them photograph their best family holiday photo.
- Google Pixel will be the first partner to utilize NBCUniversal’s Spotlight+, a brand-new ad innovation announced at the Peacock NewFront earlier this year, which will enable these custom spots, as well as Google’s brand spots, to show up across all screens including linear, Peacock, and third-party digital platforms, maximizing impact throughout Thanksgiving Day.
“At NBCUniversal, we are always looking for meaningful moments to bring our audiences together, no matter where they are. Through the power of partnership, we are teaming up with Google Pixel this holiday season to tap into two of New York City’s iconic staples: The Macy’s Thanksgiving Day Parade and the Radio City Rockettes. By using Google Pixel’s technology and pairing it with NBCUniversal’s unmatched holiday content, we’re helping audiences capture and seamlessly edit unforgettable moments with their loved ones that can be cherished and shared time and time again.”
-Sari Feinberg, SVP, Marketing and Content Partnerships, NBCUniversal Advertising and Partnerships
“The holidays are all about creating unforgettable memories at anytime, anywhere. And that’s what you can do with Pixel 8’s new AI-powered camera features, even in the most challenging situations or surroundings. We’re excited to bring these features to life contextually, in partnership with NBCU, during one of the year’s most memorable holiday experiences in the Macy’s Thanksgiving Day Parade; creating content with the Radio City Rockettes to inspire people to elevate their own holiday photos.”
-Zach Overton, Senior Director of US Marketing, Devices and Services, Google
“We are thrilled to once again partner with NBCUniversal and Google to showcase the magic behind the scenes of the Macy’s Thanksgiving Day Parade via a picture-perfect collaboration with the iconic Radio City Rockettes and Google Pixel 8. As millions gather with friends and family to enjoy the nation’s most beloved holiday spectacle the commercial spots will remind them to capture these special moments.”
-Jordan Dabby, Senior Director, Partnership Marketing & Media, Macy’s Studios.
For more information on NBC’s coverage of the Macy’s Thanksgiving Day Parade®, please visit https://www.nbc.com/macys-thanksgiving-day-parade.
Legal Disclaimers:
* Requires Google Photos app. May not work on all audio elements.
** Requires Google Photos app. May not work on all images.
MEDIA CONTACT:
Sarah Jones
NBCUniversal Advertising and Partnerships
sarah.jones@nbcuni.com
