NBCUniversal And Walmart Strike New Livestream Shopping Partnership With “LivE! Deals For The Holiday Season” On Thursday, December 8

“We’re embarking on the next iteration of livestream shopping. With NBCUniversal’s One Platform reach combined with our iconic storytelling, viewers will be entertained by the content, inspired to interact with Walmart’s products, and delighted by the seamless purchasing experience, ultimately deepening the connection between consumers and brands.”
-Evan Moore, Senior Vice President, Commerce Partnerships, NBCUniversal Advertising & Partnerships

“The future of livestream shopping is bright, and we are continuously innovating to meet the evolving needs of our customers in new dynamic and immersive environments. This season, we know our customers are seeking holiday inspiration at affordable prices, which is why we’re thrilled to partner with NBCUniversal to create an engaging and seamless shopping experience featuring some of our most popular products at prices that are sure to put viewers in the holiday spirit.”
-Sarah Henry, Head of Content, Influencer and Commerce, Walmart

“Our fans at E! always want to be the first to know what is trending in pop culture, including the hottest new products and deals on the market. They have trust in our brand and trust in our talent. Through this partnership with Walmart, we’re providing consumers the opportunity to shop the latest must-haves with a frictionless and fun live experience.”
-Tammy Filler, Executive Vice President and Editor-in-Chief, E! News