The Coca-Cola Company, Delta, Eli Lilly and Company, Toyota Motor Corporation, Visa, and Xfinity Partner with NBCUniversal to Bring Fans an Uninterrupted Olympic Viewing Experience
- NBCUniversal’s live coverage of the Opening Ceremony for the Olympic Games Paris 2024 on Friday, July 26th on NBC and Peacock will include a commercial-free hour beginning at 1:30 p.m. ET sponsored by six Team USA partners: The Coca-Cola Company, Delta, Lilly, Toyota Motor Corporation, Visa, and Xfinity.
- This is the first-time in Olympics history that the Opening Ceremony will include commercial-free coverage.
- Brand logos for each sponsor will have a presence onscreen and will rotate throughout the hour in 10-minute increments.
“We are proud to partner with these six Team USA partners to bring fans the first-ever commercial-free hour of coverage for an Opening Ceremony. The Opening Ceremony will be packed with emotion and evoke a profound sense of unity for everyone watching. Running commercial-free will help to amplify this grand spectacle.” ”
– Dan Lovinger, President, Olympic & Paralympic Partnerships, NBCUniversal
“At The Coca-Cola Company, we believe in the real magic that can happen when the world comes together, so being a part of this spectacular presentation of the Opening Ceremony on NBC is a tremendous opportunity to celebrate and share those unifying and inspiring moments. We’re proud of our 96-year long relationship with the Olympic Movement and look forward to bringing our portfolio of brands to fans throughout the Olympic Games Paris 2024.”
– Robin Triplett, VP, Integrated Marketing at Coca-Cola North America
- The Opening Ceremony will be held on the River Seine and will feature a four-mile-long flotilla of nearly 90 boats that will carry thousands of athletes from more than 200 countries. Award winning director Thomas Jolly is the Artistic Director for the Opening Ceremony.
- Coverage will be hosted by NBC Olympics primetime host Mike Tirico alongside Emmy Award-winning talk show host and Grammy Award-winning artist Kelly Clarkson and Pro Football Hall of Fame quarterback and two-time Super Bowl champion Peyton Manning. Additionally, NBC Sports’ Maria Taylor will be featured on the Team USA boat, while TODAY Show hosts Savannah Guthrie and Hoda Kotb cover the ceremony on a bridge along the route. Opening Ceremony reporters include Melissa Stark and Andrea Joyce, who will report from the red carpet.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Media Contacts
Caitlin Galo
VP, Communications, Advertising & Partnerships, NBCUniversal
Caitlin.galo@nbcuni.com
Sarah Jones
Associate, Communications, Advertising & Partnerships, NBCUniversal
sarah.jones@nbcuni.com