At NBCUniversal we believe our industry can build a new, global currency that reflects consumer behavior and values content. Our commitment to #MeasurementIndependence begins by bringing together a broad network of trusted partners to help modernize the industry’s approach, deliver more measurement options and collaboration that will drive the future of content and advertising forward. We’re in the process of evaluating a full suite of interoperable measurement solutions that are as advanced, diverse, easy-to-use, and multi-platform as the ways people watch content.
What NBCUniversal learns, so will all of our partners.
Please check back on this page for the most up-to-date information on our progress.