The challenge
Inspire global audiences to visit Australia and drive awareness through increased social media engagement.
The solution
To support Tourism Australia’s expansion into the U.S. market, we launched a campaign that spotlighted Australia’s unique experiences. The campaign captivated American audiences, inspiring them to explore Australia like never before. A first-of-its-kind partnership opportunity, the global icon that is The Tonight Show Starring Jimmy Fallon teamed up with Tourism Australia to deliver two in-show segments – an interview and a game – featuring Australian native and Tourism Australia ambassador, Rose Byrne.
Rose shared with Jimmy the meaning of a true Aussie welcome, encouraging audiences to Come and Say G’day!
The results
Learn more about the results NBCUniversal’s custom content creates to drive awareness, consideration, and conversion.
