The challenge
A leading supermarket chain wanted to increase foot traffic to their stores.
The solution
We partnered with the client to run a One Platform Total Audience campaign optimized across linear & streaming to reach a custom “Occasional or Lapsed Shoppers” segment, followed by a Data Plus Math study to measure the impact of the campaign.
The results
+23%deduplicated HH reach
+12%overall foot traffic
+8%foot traffic from linear exposure
+70%foot traffic from target vs. non-target linear HHs
+90%foot traffic from streaming exposure
Learn more about how partnering with NBCUniversal can drive impact for your brand.
Sources:
Audience Source: Linear – Nielsen L7 Total Day P2+ Avg Monthly Reach, Digital – Comscore VMX/MMX, Comscore CTV Intelligence Custom Reporting, Nielsen Streaming Platform Ratings, Anzu Analytics, Meta includes non-video, Roku based on Roku Device Usage, P2+ Avg Monthly Reach, Jan’23-Dec’23.
