The challenge
A major auto manufacturer wanted to drive website traffic for the all-new hybrid model of their full-size SUV among next-gen and current owners.
The solution
We used a combination of the client’s 1st-party loyalty data, 3rd-party demographic and psychographic data, and 1st-party lookalike modeling to create a unique, scaled target audience based on existing owners. Then, using our AI-powered One Platform planning tool, we generated a cross-platform media plan to deliver this audience across NBCU’s premium national linear TV and streaming content, and measured website conversion using iSpot.
The results
Data-driven linear performance
+76%website conversion lift vs. iSpot auto benchmark
+107%in-target website conversion lift vs. iSpot auto benchmark
+88%in-target website conversion lift vs. non-target
Audience-targeted streaming performance
+35%website conversion lift vs. NBCU streaming benchmark
Learn more about how partnering with NBCUniversal can drive impact for your brand.
