The challenge
A major auto manufacturer wanted to drive full-funnel impact for the all-new hybrid model of their full-size SUV among next-gen and current owners.
The solution
We used a combination of the client’s 1st-party loyalty data, 3rd-party demographic and psychographic data, and 1st-party lookalike modeling to create a unique, scaled target audience based on existing owners. Then, we ran a One Platform Total Audience campaign optimized across linear & streaming to reach the target audience, followed by measurement of campaign performance.
The results
Learn more about how partnering with NBCUniversal can drive impact for your brand.
Sources:
Audience Source: Linear – Nielsen L7 Total Day P2+ Avg Monthly Reach, Digital – Comscore VMX/MMX, Comscore CTV Intelligence Custom Reporting, Nielsen Streaming Platform Ratings, Anzu Analytics, Meta includes non-video, Roku based on Roku Device Usage, P2+ Avg Monthly Reach, Jan’23-Dec’23.
