The challenge
A restaurant chain wanted to leverage advanced targeting on linear TV to drive customers to their locations.
The solution
We partnered with the client to run a data-driven linear (DDL) campaign optimized to reach custom “Modern Day Core Customer” audience, followed by a custom Data Plus Math study to measure the impact of the campaign.
The results
Overall lift in foot traffic
+8% overall lift in restaurant visits driven by DDL vs. non-NBCU
+20% overall lift in restaurant visitation rates vs. unexposed
Target lift in foot traffic
+6% in-target lift in restaurant visitation vs. unexposed
+21% in-target lift in restaurant visits driven by DDL vs. non-NBCU
