The challenge
A leading IT company wanted to make the most of their linear ad spend to drive search engagement.
The solution
We partnered with the client to run a data-driven linear (DDL) campaign optimized to reach a custom segment of business professionals and executives, followed by a custom EDO study to measure the impact of the campaign.
The results
+57%lift in search engagement compared to non-NBCU linear
+21%lift in search engagement compared to NBCU traditional linear
