The challenge
A leading mutual life insurance company wanted to make the most of their linear ad spend to drive site traffic to their website, especially among parents planning for their children’s future.
The solution
We partnered with the client to run a data-driven linear (DDL) campaign optimized to reach a custom MRI “New and Motivated Parents” segment, followed by a custom Data Plus Math study to measure the incremental impact of the campaign.
The results
Site traffic results
+20%overall lift in visitation to all pages
+54%overall lift in visitation to financial advisor pages
+66%in-target lift in visitation to financial advisor pages
Property-specific insights
+104%lift in visitation from CNBC exposure
+60%lift in visitation from Universal Kids exposure
+44%lift in visitation from Golf Channel exposure
