The challenge
A leading cosmetics company wanted to make the most of their linear ad spend to drive incremental sales lift.
The solution
We partnered with the client to run a data-driven (DDL) campaign optimized to reach a custom NCS competitive conquesting segment, followed by a custom NCS study to measure the impact of the campaign.
The results
Incremental sales
$2.76 return on ad spend
+8.2% lift in average HH spend vs. unexposed
Incremental sales contributions
67%of incremental sales from previous brand buyers
33%of incremental sales from new brand buyers
16%of incremental sales from brand switchers
