The challenge
A leading international coffee chain wanted to make the most of their linear ad spend to drive sales lift for their new ready to drink line.
The solution
We partnered with the client to run a data-driven linear (DDL) campaign optimized to reach custom segments of “Flavor Fanatics,” “Premium Pursuers,” “Inseparable Families,” “Adventure Seekers,” or “Balanced and Loving Life,” followed by a custom Circana study to measure the impact of the campaign.
The results
DDL drove sales lift & increased revenue per HH
+3.4%total sales lift from DDL exposure
+240%sales lift compared to the NBCU CPG benchmark
+6.77%lift in dollars spent from in-target HHs
$656K incremental spend attributed to the campaign
