The challenge
A CPG beverage company wanted to make the most of their linear ad spend to drive sales lift for their new ready-to-drink line.
The solution
We partnered with the client to run a data-driven linear (DDL) campaign optimized to reach custom segments of “Healthy Go-Getters,” “Active Couples,” “Balance Acts,” or “Multicultural Adulting Novices,” followed by a custom Circana study to measure the impact of the campaign.
The results
DDL drove sales lift & increased revenue per HH
+11%incremental sales lift, which outperformed the Circana CPG benchmark
+8%lift in market penetration
$1M+incremental revenue attributed to the campaign
