The challenge
Non-profit Mayo Clinic wanted to raise awareness among potential patients of its leadership in cutting-edge research and treatments, innovative work, and positive patient outcomes.
The solution
A series of custom articles provided in-depth insights on the hospital’s breakthroughs in medical research and care. Data and testimonials from Mayo Clinic subject matter experts demonstrated the hospital’s position at the forefront of healthcare innovation.
The strategy
Ten custom articles were produced and published on a dedicated hub and promoted across NBCNews.com via native touts, engaging Branded Carousel and Stories Units, and a Content Portal Rich Media Unit. As part of a non-profit advertising strategy, two articles were amplified on NBC News’ Facebook handle. All articles were published to a custom Apple News Brand Channel.
The results
“Transforming Healthcare” generated strong connection and impact among audiences while maximizing branded content performance, on-site promotions, and social media engagement.
Learn more about how partnering with NBCUniversal can drive impact for your brand.
