Case Studies: NBCU Local
Cross Platform Incremental Reach
+ Insurance Provider
The challenge
An insurance company was looking to drive maximum reach across linear and streaming platforms.
The solution
We partnered with the client to run a cross-platform media campaign with linear and streaming video geo-targeted to priority markets and measured for incremental reach. The measurement study ran for three consecutive months.
The results
Adding Streaming to the Linear campaign effectively increased campaign reach.
+61%increase in household reach
2%audience duplication
96%of streaming households not reached via linear
Learn more about how partnering with NBCU Local can drive impact for your brand.
