The challenge
To strengthen Credit Suisse, a Swiss bank’s commitment to the arts, enhance global brand impact, and drive increased social media engagement.
The solution
A groundbreaking documentary following the story of artist Ugo Rondimone and Tennis superstar Roger Federer in their collaboration to deliver an artistic masterpiece. Filmed over the span of two years across iconic global locations, the stunning feature presentation revealed Federer’s transformation into figure “Cloud Six” as he explored life beyond tennis.
The results
Global Media and press attention including pick up in the TODAY Show and HypeBeast.
13Mimpressions
600kvideo views
170kclicks
100kpage views
5+minutes average dwell time
Learn more about the results NBCUniversal’s custom content creates to drive awareness, consideration, and conversion.
