Brand Lift Study
+ Pet Food
The challenge
A CPG brand was looking to drive brand awareness and shelter pet adoptions.
The solution
We partnered with the client to run a full-funnel campaign leveraging NBCU Local’s entire portfolio which included comprehensive alignment with purpose-driven, animal welfare initiative – NBCU Local’s nationwide Clear The Shelters campaign, cross-platform, bilingual custom creative, on-site shelter event activation, collaborative PR campaign, strategic retail marketing, and custom campaign effectiveness research studies – brand lift, web traffic attribution, and cross-platform incremental reach.
The results
Increased brand awareness and sponsorship association, influenced viewers to take-action, and saw continued year-over-year improvements. Overall successful in building brand momentum and positive associations between the brand and pet health/advocacy over time, confirming the benefits of NBCU Local partnership.
Learn more about how partnering with NBCU Local can drive impact for your brand.
