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How NBCU Connects With Audiences
We activate these audiences with solutions that drive real business outcomes for clients. Click on the tiles below to learn from our impactful case studies around competition.
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Audience Connection Sources
Toyko Olympics 2020: Nielsen
La Voz: Nielsen, rank based on premiere to date 1/13/19-3/4/19, Su/7P-11P, L+SD, all Spanish language networks, excluding sports.
FIFA World Cup + Women’s World Cup: Adobe Analytics (U.S. Only), World Cup 6/14/18 – 7/15/18, Mexico vs. Sweden.
The Voice: Nielsen Media Research, C3 P18-49, 9/24/18 – 3/31/19, 4 Net Prime Reality (Audience Participation, Comedy Variety, General Variety, Participation Variety, Quiz-Give Away, Quiz Panel), originals only.
Sunday Night Football: Nielsen; Live+SD Data Stream; Primetime Program Average (9/3/18 – 12/31/18); Excl. Repeats, Specials, Duration less than 25 mins & fewer than 5 telecasts.
America’s Got Talent: Nielsen, P18-49 C3, 5/24/18-9/23/18, 4 Net Prime Entertainment, originals only
Deal or No Deal: Nielsen. Live+3. P25-54 average audience. 12/5/18, 9-11P.
Golf Channel: Nielsen
Top Chef: Source: TVBE, 12/6/18-3/14/19, excl rpts, P25-54, prime, nonsports