Introducing: AdSmart From NBCUniversal
Today we are excited to introduce AdSmart, our first joint advertising initiative with Sky following Comcast’s acquisition. AdSmart is the first step toward creating a first-of-its–kind global premium video offering, helping us reach our goal of making it easy for marketers around the world to reach their customers wherever they are. AdSmart brings together our Audience Studio along with and Sky’s addressable advertising tools and unifies them under one umbrella.
How will this impact our business? How will we leverage this partnerships to continue to develop and scale marketing solutions for global brands? Denise Colella is here to share more about our new offering with you.