What Is “In Real Speak”?
- What is the difference between C-Flight and Total Audience Measurement?
- What does “Contextual Intelligence” mean to commercials?
- How do Prime Pods impact our industry?
We are about to break down these topics and more with our new internal video series, “In Real Speak,” which will simplify key portfolio initiatives into short informational clips. We know people read about our exciting creative capabilities, partnerships, and cross-platform measurement and that sometimes…it can be a little confusing. We hope to use these videos to break down our big announcements into conversational terms.
By understanding where NBCUniversal is and where we are going, we can deepen our connections to other departments and with each other. As we continue to lead the way forward, all of us should understand how new technologies and findings impact all areas of our organization. This series will cover our innovative initiatives our colleagues are championing each and every day. In 2019 we’ve set a new standard for our marketing partners, our viewers, and our industry. We hope this series continues to help us set a new standard for educating ourselves first.
Introducing: AdSmart From NBCUniversal
Today we are excited to introduce AdSmart, our first joint advertising initiative with Sky following Comcast’s acquisition. AdSmart is the first step toward creating a first-of-its–kind global premium video offering, helping us reach our goal of making it easy for marketers around the world to reach their customers wherever they are. AdSmart brings together our Audience Studio along with and Sky’s addressable advertising tools and unifies them under one umbrella.
How will this impact our business? How will we leverage this partnerships to continue to develop and scale marketing solutions for global brands? Denise Colella is here to share more about our new offering with you.
Prime Pod – The Results
Over the last five years, the television viewing experience has become cluttered and overloaded. This fall, we introduced Prime Pods, reduced commercial time by 10% – and we are just getting started. In 2019, we will expand Prime Pods across the entire portfolio and continue to reduce ad load. We know that advertising works, but we also know that a good ad experience for audiences is key.
Over the last few months we have been gathering data on our Prime Pods and are ready to share the results with you.
We’ll let Josh Feldman and Allison McDuffee take it from here.