What Is A Marquee Ad?
Peacock’s Marquee Ad is a non-disruptive, in-content format that puts your brand alongside the excitement within high profile programming. During contextually relevant moments, your branded feature will seamlessly transition on-screen.
Marquee Ads will be digitally served with full data and tracking capabilities.
+57%
Lift in brand awareness among brands running the Marquee Ad
+40%
Higher brand recall for custom elements
How Does A Marquee Ad Work?
In select Peacock content, your brand’s imagery and messaging will be placed within a title-safe area of the frame, maintaining an uninterrupted viewing experience while simultaneously offering high impact exposure.
Best Used For
Leveraging a content halo
Reaching audiences in moments of peak relevance
Stickiness and brand recall
Source:
Source: PMI Brand Effect Data. 2021-2022 Broadcast season (9/20/21-9/18/22). Brand Memorability for IPPs vs. Standard Ads on NBCU Networks. P18+.; Source: YouGov Profiles. Profiles+ USA 2022-11-20. NBCU viewers (regularly watches Bravo, CNBC, E!, MSNBC, NBC, NBC Sports Network, Oxygen, Peacock, SYFY, Telemundo, The Gold Channel, Universo, or USA). A18+
