NBCUniversal’s Direct to Scale team works directly with DTC and performance advertisers to create demand and drive action.

Please see below for more information about what NBCU’s Direct to Scale team can do for you.

 

  • Drive measurable business outcomes​
  • Combat social media fatigue and diminishing returns
  • Lead with audience insights driven by data & measurement​
  • Unify cross-platform activation with a single publisher​
  • Build media and creative strategies that work better together​
  • Reinforce the importance on driving transformational growth for brands

 

 

In the fragmented landscape of channels and media partners, it’s more and more difficult for many direct-to-consumer and performance brands to increase their performance and expand their reach. DTC and performance advertisers are hitting a wall with their current partners and looking for the next step in their marketing journeys to grow their business in new ways. Enter NBCUniversal’s Direct to Scale Team, or DTS for short. From audience discovery and insights to data-driven ad optimization and ROI measurement, from custom asset creation to embedded ecommerce experiences, we’ve opened up the full scale of our One Platform and advertising resources to you.

With performance top of mind, our DTS team helps brands create demand and convert that demand into action.

 

 

Consumers tune-in to NBCU more than any other major network group—on every screen, through every platform. And 97% of that tune-in happens on a TV screen, even when it’s being streamed. With our unmatched scale and the impact driven by our premium portfolio, we ensure your brand messaging reaches your ideal customers in the right place at the right time to create authentic connections with your brand. And with our One Platform Commerce capabilities, our content becomes a shoppable experience, offering a seamless path to purchase and driving revenue for your brand directly from the shows your customers love.

It’s pretty simple from there. Authentic connections lead to engaged viewers. Engaged viewers are interested viewers. Interested viewers take action.

And because we know there’s no one-size-fits-all solution, we’ve built DTS to fit any budget, whether you’re exploring new premium digital opportunities, scoping out custom content sponsorships, or dipping your toes into TV for the first time. Through this unique partnership, we’ll help you to determine the opportunities and strategies that will work best to maximize the investment for your brand and help you transform your business from direct to consumer to direct to scale.

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