Discover NBCU’s proprietary ad tech platform that delivers unrivaled scale, precision, and performance across our portfolio. Built on a foundation of premium content and fueled by growing investments in first-party data and AI-driven innovation, we help brands create meaningful engagement, unlock smarter targeting, and drive measurable business outcomes, now and into the future.
Data
Leverage the power of NBCU’s first-party and client data to drive stronger outcomes across the entire campaign lifecycle, combining insights that deliver scalable, connected value at every touchpoint.
Leverage the power of NBCU’s first-party and client data to drive stronger outcomes across the entire campaign lifecycle, combining insights that deliver scalable, connected value at every touchpoint.
Targeting
Refine and retarget audiences in-flight with greater precision using 1P & 3P data and signals to maximize reach across NBCU and drive greater audience impact.
Refine and retarget audiences in-flight with greater precision using 1P & 3P data and signals to maximize reach across NBCU and drive greater audience impact.
Innovation
Break through the noise with richer on-screen ad engagement and adaptive optimization that transforms attention into impact.
Break through the noise with richer on-screen ad engagement and adaptive optimization that transforms attention into impact.
