What is it?
At the intersection of technology and creativity, NBCUniversal sparks commerce experiences at scale. Utilizing our first-to-market Commerce Innovations, we bring brands closer to fans with our iconic IP, talent, and storytelling.
How it works
Our suite of Commerce products span five key pillars that provide brands smart ways to partner with us. Differentiate your brand and build long-term relationships with your consumers by combining the power of content and commerce. Content-driven commerce informs viewers about products, sparks interest, and inspires purchases.
NBCU collapses the purchase funnel for any sized brand across all categories. From our performance driven solutions to large scale activations, NBCU anchors commerce solutions for your brand in IP that matters.
Drive full-funnel impact with a holistic commerce strategy
Benefits for advertisers
Together, we forge deeper brand connections through scalable innovations, impactful storytelling, & dynamic audience engagement.
69%
of US TV viewers prefer to use a mobile phone or tablet to purchase something they saw on TV.
71%
of CTV viewers always have their
phone nearby when watching TV.
57%
of CTV viewers are influenced by ads that offer discounts and promotions.