What is it?
At the intersection of technology and creativity, NBCUniversal sparks commerce experiences at scale. Utilizing our first-to-market ad innovations, we bring brands closer to fans with our iconic IP, talent, and storytelling.
How it works
Our suite of Commerce products span five key pillars that provide brands smart ways to partner with us. Differentiate your brand and build long-term relationships with your consumers by combining the power of content with the power of commerce. Content-driven commerce creates a brand narrative, informs customers about products, sparks interest, and inspires purchases.
NBCU collapses the purchase funnel for any sized brand across all categories. From our performance driven solutions to large scale activations, NBCU anchors commerce solutions for your brand in IP that matters.
Benefits for Advertisers
Together, we create innovation opportunities for marketing partners of all sizes to forge deeper connections between their brand, storylines of our content, and engagement with our fans to drive commerce at scale.
1 in 4
actively shop while watching TV
9 in 10
consumers use digital features to shop and pay for purchases
41%
of Gen-Z and Millennials make an impulse purchase online every 2-3 weeks