Peacock’s Explore Ads bring brand advertising to life through sponsorships directly connected to what viewers are watching.
With this non-interruptive, engaging format, when the viewer presses pause, an overlay appears with a closer look at what’s happening on screen—the stars, the location, or other key info—as well as an ad contextually relevant to that moment. If the ad includes a call to action to unlock a related promotion, an additional overlay appears where the viewer can enter their mobile number to receive their Peacock offer via text message.
- Content – Select Peacock video content
- Devices – All Peacock-supported devices
Best Used For
- Stickiness and brand recall
- Reaching audiences in moments of peak relevance
- Creating a shoppable moment