One22 has now concluded.
#OurPartnershipCommitment:
One Platform Puts You Center Stage
ONE22 kicks off a series of interconnected events designed to help you understand every layer of NBCUniversal’s One Platform – the technology infrastructure, the creative strategy, the innovative experience, and most importantly, the iconic content people love – so you can put the power of NBCUniversal to work to achieve your business goals.
At ONE22, our annual developer conference, we’ll showcase the technology stack that’s the foundation of One Platform—including the latest data, measurement, and activation capabilities—and how you can use identity, innovation, impact, and interoperability to grow your business.
Data & Identity
NBCUnified, First-party data and the future of data at NBCU and the entire media industry
Activation
Impact of collaboration, interoperability and first-party data on planning and activation
Experience & Innovation
Blending creativity with data, insights, and measurement to build the ad experience of the future
Measurement
Multi-currency metrics, new certified measurement partners and a roadmap to faster, more accurate ad measurement
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Kelly Abcarian
Kelly Abcarian
Executive Vice President, Measurement & Impact, Advertising & Partnerships, NBCUniversal
Find out more -
Krishan Bhatia
Krishan Bhatia
President & Chief Business Office, Global Advertising and Partnerships, NBCUniversal
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Denise Dresser
Denise Dresser
EVP and Global CRO Comms, Media and Technology, Salesforce
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Josh Feldman
Josh Feldman
Global Chief Marketing Officer, Advertising and Partnerships, NBCUniversal
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Ryan McConville
Ryan McConville
Executive Vice President, Advertising Platforms & Operations, NBCUniversal
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Linda Yaccarino
Linda Yaccarino
Chairman, Global Advertising and Partnerships, NBCUniversal
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