The challenge
A major media company wanted to drive app downloads and paid subscriptions for their streaming service.
The solution
We partnered with the client to run a month-long campaign across our premium streaming portfolio, with audience targeting to reach to prospects and existing customers and always-on attribution against key client objectives, including video views, app downloads, and paid subscriptions.
The results
We drove app downloads & paid subscriptions for a major media streaming service
Tracking against KPIs
4.3%app download conversion
14.4%payment conversion
50.1%video view conversion
Return on ad spend
$8.00in subscription revenue for every $1 spent on NBCU Campaign
