What Is Power Break?
Peacock’s Power Break supercharges your Pause Ad through NBCUnified’s data triggers that allow you to dynamically customize creative elements based on key audience characteristics and behaviors.
67%
Had a more enjoyable viewing experience because the ad experience felt tailored
78%
Agree that personalized signals “are more likely to get my attention”
8 in 10
Viewers found the experience enjoyable
How Does Power Break Work?
With this non-interruptive format, after a video has been paused for more than five seconds, a static brand advertisement takes over the screen customized with color, copy & imagery.
Best Used For
Tailoring messaging by audience
Creating a shoppable or actionable moment
Brand messaging & awareness
Speaking to a target audience at peak attention
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