Episode 3: Diving Into Digital
A 2-Part National Black Business Month Episode
In this special 2-Part Black Business Month Edition, we’re taking a deep dive into the power of digital for small business success with two industry pioneers. In addition to practical insights into how to make digital work for you, this episode is filled with takeaways about innovation, resilience, and growth. Host Aaron Walton holds a not-to-be-missed conversation with media powerhouse Michele Thornton Ghee, creator of the first and only network for Black Women – BETHer, and WI team member and superstar Albert Thompson, who has represented some of the largest brands in the strategic communications arena for the last 20 years.
Part 1
Part 2
Episode Guests
Aaron Walton
CEO of Walton Isaacson
Michele Thornton Ghee
CEO, Expectant Media
Albert Thompson
Managing Director, Digital Innovation, Walton Isaacson
Key Takeaways
- Own your intellectual property
- Build your business fanbase early
- Get your minority/women owned business certification
- NBCUniversal makes advertising hassle-free for small business owners. Check out PeacockAdManager.com
More Resources For Small Business Owners
In addition to this Podcast, Open Doors offers a range of content designed to help small business owners grow their business. NBCU has partnered with State Farm to develop a series of downloadable resources that cover a range of topics relevant to small business owners, no matter where you are in your business journey. From building a brand positioning, to social marketing tips to advertising in your local market, to protecting your business, NBCUniversal and State Farm have the information you need!
About the NBCU Open Doors Podcast
NBCUniversal’s Open Doors: Where Small Businesses Thrive Podcast is dedicated to supporting diverse small business owners providing access to resources essential for growth. Hosted by advertising innovator, AAF Advertising Hall of Fame inductee, and small business owner Aaron Walton, CEO of Walton Isaacson, this podcast will delve into the challenges small business owners face on their journey to success while showcasing real-life strategies and insights needed for sustainable growth.
