The Pharma category is going through a time of unprecedented transformation. During 2020, the category came together and released a life-saving vaccine in record time. With the spotlight on health and the race for a cure, positive perception of the industry is at an all-time high – giving Pharma companies new permission to speak about their brands in modern ways to build a connection with consumers.
With drug launches predicted to be at record levels, digital advances affecting all aspects of the category, and growing perception of the category, we expect the Pharma category to push to new heights in 2021.
If you have any questions, please reach out to Megan Ryan, VP, Client Strategy.