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The Auto Category has gone from being nearly shut down due to the pandemic to now dealing with pent-up consumer demand, an e-commerce transformation, and numerous EV launches. Although supply chain issues continue, forecasted full year sales remain strong for both new and used cars.
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As brands seek the right balance of brand building and sales efforts, media tactics are evolving with an increased use of data targeting to find the right prospects, streaming to follow consumer consumption, and innovative ad products designed to collapse the consumer journey with immediate action. 2021 is a transformative year, as the category rebounds from tremulous 2020.

77
30 Minutes

If you have any questions, please reach out to Megan Ryan, VP, Client Strategy.

Auto Category Resources
The ripple effect of the automotive industry's transformation
The Impact of Electrification
The ripple effect of the automotive industry's transformation
Full report on the impact of electrification and the role brands can play
The Impact of Electrification | Full Deck
Full report on the impact of electrification and the role brands can play
Overview of key trends in the Auto category
Auto Category Assessment
Overview of key trends in the Auto category
Digital ecommerce is becoming a core element of the car buying process. We explore the growth of direct-to-buy experiences in Auto and present NBCU capabilities designed for exploration and action
Auto Frictionless Experience Approach
Digital ecommerce is becoming a core element of the car buying process. We explore the growth of direct-to-buy experiences in Auto and present NBCU capabilities designed for exploration and action
Auto 3rd Party Retailers are a crucial stop in the consumer journey – for research and purchase.  We look at this growing segment and their media needs
Capitalizing on the Auto 3rd Party Retailer Approach
Auto 3rd Party Retailers are a crucial stop in the consumer journey – for research and purchase. We look at this growing segment and their media needs
Younger generations (Gen Z, Young Millennials) demonstrate tremendous influence – bringing them in now is imperative. This deck looks at the mindset and interests of emerging buyers
Engaging the Next Generation of Buyers
Younger generations (Gen Z, Young Millennials) demonstrate tremendous influence – bringing them in now is imperative. This deck looks at the mindset and interests of emerging buyers
Electric vehicles will not just impact the automotive industry, they will impact all of our lives. We share the current EV landscape, future projections, and our approach to helping OEMs achieve their goals
The Electric Vehicle Opportunity
Electric vehicles will not just impact the automotive industry, they will impact all of our lives. We share the current EV landscape, future projections, and our approach to helping OEMs achieve their goals
Auto Case Studies
Case Studies
Auto Case Studies
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