The Auto Category has gone from being nearly shut down due to the pandemic to now dealing with pent-up consumer demand, an e-commerce transformation, and numerous EV launches. Although supply chain issues continue, forecasted full year sales remain strong for both new and used cars.
As brands seek the right balance of brand building and sales efforts, media tactics are evolving with an increased use of data targeting to find the right prospects, streaming to follow consumer consumption, and innovative ad products designed to collapse the consumer journey with immediate action. 2021 is a transformative year, as the category rebounds from tremulous 2020.
If you have any questions, please reach out to Megan Ryan, VP, Client Strategy.