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The Auto Category has gone from being nearly shut down due to the pandemic to now dealing with pent-up consumer demand, an e-commerce transformation, and numerous EV launches. Although supply chain issues continue, forecasted full year sales remain strong for both new and used cars.
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As brands seek the right balance of brand building and sales efforts, media tactics are evolving with an increased use of data targeting to find the right prospects, streaming to follow consumer consumption, and innovative ad products designed to collapse the consumer journey with immediate action. 2021 is a transformative year, as the category rebounds from tremulous 2020.

77
30 Minutes

If you have any questions, please reach out to Megan Ryan, VP, Client Strategy.

Auto Category Resources
Overview of key trends in the Auto category
Auto Industry Assessment
Overview of key trends in the Auto category
Multicultural consumers are the way for auto makers to future-proof their business.
Future-Proof Your Auto Business With The Multicultural Customer
Multicultural consumers are the way for auto makers to future-proof their business.
Highlighting the shifts impacting the Aftermarket Parts & Services sub-category and key considerations for communications as they navigate the near-term and prepare for the future.
The State of Auto Aftermarket Parts & Services
Highlighting the shifts impacting the Aftermarket Parts & Services sub-category and key considerations for communications as they navigate the near-term and prepare for the future.
Current sustainability efforts in the Auto industry and thought starters for how brands can partner with NBCU to tell their story.
Sustainability in the Auto Industry
Current sustainability efforts in the Auto industry and thought starters for how brands can partner with NBCU to tell their story.
The ripple effect of the automotive industry's transformation
The Impact of Electrification
The ripple effect of the automotive industry's transformation
Full report on the impact of electrification and the role brands can play
The Impact of Electrification | Full Deck
Full report on the impact of electrification and the role brands can play
Auto 3rd Party Retailers are a crucial stop in the consumer journey – for research and purchase.  We look at this growing segment and their media needs
Capitalizing on the Auto 3rd Party Retailer Approach
Auto 3rd Party Retailers are a crucial stop in the consumer journey – for research and purchase. We look at this growing segment and their media needs
Auto Case Studies
Case Studies
Auto Case Studies
Additional Resources
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