Setting The New Standard

Building The Future Together

As we saw this week, NBCUniversal is committed to delivering a new standard in partnership by addressing the challenges currently facing the industry. Our portfolio effectively works to better engage consumers, safely connect brands to scaled audiences, and measure on real business outcomes, all to achieve greater advertising impact for our partners.

But at NBCUniversal, we never settle. We must look ahead to work smarter, collaborate more, and transform our industry for the better.

Together, we can continue to evolve our business to shape a better future for both consumers and advertisers. From our forthcoming streaming service to an expanding global footprint with Sky, NBCUniversal is the best media and technology portfolio built for this future.

WHAT DOES THIS MEAN FOR OUR PARTNERS?

 

Premium Video on a Global Scale
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Connect to scaled audiences and the growing demand for premium video here and abroad. NBCUniversal’s new ad-supported streaming service will launch next year in collaboration with the team behind Sky’s successful Now TV platform in the U.K. and Europe.

 

Advanced Advertising Solutions
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Combine the best data and technology practices from Sky AdSmart – the leader in addressable TV advertising – and NBCU’s advanced advertising capabilities under the Audience Studio.

 

Holistic Collaboration with Technology Partners
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Access new opportunities with our global technology partners including Apple, Google, and more OTT platforms.

 

LOOKING FORWARD

 
We hold ourselves to confronting the industry’s inertia with more action, solving business challenges and delivering real success for our partners. Let’s act on our collective vision to transform the industry.

To that end, we’re holding a Measurement Summit next Tuesday, 2/12 to discuss the need for a new standard in measuring advertising impact. We will share new developments on CFlight and announce initiatives to connect your advertising to meaningful business outcomes.

This is only the beginning. We will continue to deliver our advertising partners the strongest media and technology portfolio, and the most impactful footprint around the globe. Together, the future is looking up.

 

Read how NBCUniversal is Setting the New Standard