NBC News’ unparalleled reach, combined with its exceptional portfolio of media platforms, provides advertisers unprecedented access to an ideal consumer base.
More than
2 in 3
American adults reached by NBCU News Group properties each month
(68% reach).
Best
2 Months
on record for NBC News NOW in October and November 2023, and 8 straight quarters of YOY viewership growth.
233M
monthly views generated by NBC News’ official YouTube channel in Q3’23, its strongest quarter of all-time
89M
monthly UVs delivered by NBCNews.com in November 2023, #2 in its competitive set
and reaching
1 in 3
Americans online
600k
avg viewers per
episode of
Stay Tuned
on Snapchat,
81% of which
are under 35
Meet the Press delivers a more educated and affluent audience than the competition.
NBCU News Group Monthly Reach: Comscore XMedia Total View Report, October 2023. Total View Report. United States data.
NBC News Now: Adobe Analytics & Partner Dashboards, monthly livestream and VOD hours watched.
Meet the Press is the most affluent and most social Sunday morning news program: Nielsen, 12/26/22-12/17/23, LSD data stream, Program Ratings average audience, Adults 25-54 . Composition percentage of adults with 4+ years college and HHI $125,000+
233M monthly views generated by NBC News’ official YouTube channel: YouTube Analytics, 3Q23
89M monthly UVs delivered by NBCNews.com in November 2023: comScore Media Metrix, November 2023. U.S. Data
600k avg viewers per episode of Stay Tuned on Snapchat, 81% of which are under 35: Snap Analytics, 1Q-3Q23.
Viewers are
+59%
more likely to search for brands that advertise during programs than viewers of competitive broadcast news programming
It takes 1.9 ad units on competitive broadcast programming to generate the equivalent search impact as 1 ad unit on NBC News programming.
NBC News viewers are +59% more likely to search for brands that advertise during programs than viewers of competitive broadcast news programming: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (1/1/23-12/3/23). News and Information Programming Genre.
It takes 2.1 ad units on competitive broadcast programming to generate the equivalent search impact as 1 ad unit on NBC News programming:: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming YTD (1/1/23-12/3/23). News and Information Programming Genre.
#1
news organization in the U.S. for cross-platform reach, reaching 176M de-deplicated viewers/visitors across TV and Digital in October 2023
#1
news organization in the U.S. on TikTok, based on followers and views.
#1 news organization in the U.S. for cross-platform reach: Comscore XMedia Total View Report, October 2023. Total View Report. United States data.
#1 news organization in the U.S. on TikTok, based on followers and views: ListenFirst and Partner Portals. 9/25/23 – 12/3/23