NBC

#1

network across all TV for primetime

65M

weekly P2+ viewers

 

+8%

ad memorability vs. competitive primetime ads

+9%

brand memorability vs. competitive primetime ads

+13%

message memorability vs. competitive prime ad

+28%

more incremental brand search ads vs. competitive broadcast prime entertainment programs

#1

Unscripted program – The Voice

 

Entertainment program among P18-49 – SNL

 

Late Night entertainment program – The Tonight Show with Jimmy Fallon

 

Most-social broadcast network for primetime entertainment programming

Prime

Late Night

Specials