Technology

Reaches

88%

of U.S. adults

Across

300+

linear & streaming endpoints

Through

Billions

of hours of viewership

Across

20+

brands

With

95%

of consumption on a TV screen

Audiences

The foundation of One Platform is our proprietary enterprise data & identity platform where we store and source all our data—including our own first-party data from across NBCU’s media and entertainment powerhouse of brands—and leverage it to build strategic audiences at scale and make our data interoperable with advertiser data.

Activation

One Platform unlocks data-driven activation on every screen, with automation built into every step and the ability to transact however works best for your business thanks to flexible managed and self-service buying solutions. And our suite of innovative ad products and formats, which includes high-impact, interactive ad units and significantly reduced ad loads, ensures a best-in-class consumer experience and strong impact for your brand.

Measurement

NBCUniversal’s premium content drives premium performance, and we have the One Platform measurement to prove it. We work with leading measurement partners across the industry to bring you holistic, full-funnel measurement of your KPIs from reach to conversion.

+39%

search engagement lift

vs. competitive norms

+9x

click to view rate (CVR)

vs. competitive norms

+28%

app usage lift

exposed vs. unexposed

+16%

sales lift

exposed vs. unexposed

+25%

search engagement lift

vs. traditional age/gender media

+28%

foot traffic lift

exposed vs. unexposed

700+

data-driven linear and cross-platform campaigns, up 75% from 2022

1,900+

audience-based streaming campaigns, up more than 25% from 2022

6,300+

programmatic deals, up more than 25% from 2022