Opening Doors for Minority Businesses

Welcome to NBCUniversal’s Open Doors, presented by State Farm® – our initiative that supports all small businesses across the country, with a special spotlight on minority small businesses.

We want to ensure that all small businesses have access to our playbook, filled with downloadable resources, tips and strategies, advertising tutorials, and best-in-class business practices. In addition to utilizing our handy resources, you will also find a variety of insightful content relevant to small business owners.

Downloadable Resources

Articles and Videos

Minority businesses account for more than 50% of the 2 million new businesses started in the U.S. in the last 10 years^[1]. These successful enterprises have not only helped to create 4.7 million jobs, but now there are more than 4 million minority-owned companies in the U.S.^[2], and while the number of minority-owned businesses continues to increase, much more still needs to be done to encourage and strengthen the community.

Our goal is to help owners grow their “labor of love” because we all know when small businesses succeed, communities thrive!

NBCUniversal and State Farm worked with subject matter resources to develop these materials specifically for small business owners like you. Access to these resources also gives you the option to get connected directly with a State Farm agent in your area for additional help!

In this section, you will find:

Marketing 101 Resources to help start planning your business, reach your audience, and develop marketing creative.
Step By Step Guides to help protect your business.
Worksheets to establish checklists and manage cash flow.

Fill out the short form below to get access to this information and opt-in to be contacted by your local State Farm agent.

Balancing Passion and Profit: Insights From Small Business Owners

In celebration of Hispanic Heritage, NBCU and State Farm have partnered to spotlight two incredible small business owners who were willing to share their journey, offer some advice, and provide motivation to the community. Read more.

Helping Small Businesses Succeed

Watch a few of State Farm's Good Neighbor stories and how they are helping small businesses.

Why You Need a BOP: The Benefits of a Business Owners Policy

Consider purchasing one of these policies to protect your business against risks and unexpected setbacks. Read more from State Farm.

Special Offer: Free Digital Media Educational Sessions

Our partner OMD, the world’s largest media network, is providing FREE weekly educational sessions for small and mid-sized businesses so they may access the knowledge and consultative media services critical to growing their businesses in the digital landscape. Visit The OMD Growth Academy for more information.

As you continue to browse through our site, you can explore our variety of videos and articles from the networks of NBCUniversal and State Farm.

From educational to inspirational and everything in between, gain insight from guides and stories relevant to the small business community.