Mar 27, 2020 | Linda Yaccarino
Friends and colleagues,
As we face this global crisis, we all have a role to play. Countless healthcare professionals, like my daughter and sister, are fighting on the frontlines. Industry leaders are donating food, funds, hotel rooms, and flights, or radically transforming factories to make masks, hand sanitizer, and other essential supplies. Now, the media and marketing community is stepping up, and NBCUniversal is proud to lead an industry-wide effort.
When it comes to COVID-19, staying informed is staying safe. That’s why the Ad Council, the White House, the CDC, and the U.S. Department of Health and Human Services tapped NBCUniversal to create a PSA campaign to communicate vital information to hundreds of millions of Americans and help slow the spread of COVID-19.
As seen this morning on NBC’s TODAY, our entire company rallied to launch a new The More You Know series. More than 50 stars from across our portfolio made home videos, fueling the production of dozens of PSAs in English and Spanish, relaying critical messages about Social Distancing, Parenting, Risk Factors, and Mental Health.
To help amplify these messages across every platform, our incredible partners—including Acxiom; Cadent; Canoe; Crossix; Epsilon; Experian; Facebook; Panera Bread; ShareThis; Snap Inc; The Trade Desk; T.J.Maxx, Marshalls, and HomeGoods; and Vizio-Inscape—have joined Comcast NBCUniversal and donated commercial airtime, service fees, data and distribution.
This type of effort represents our company and our industry at its finest. Together, we’re marshaling the power of video to do our part, so the American people can see and hear the information that will help save lives. We are beyond grateful to everyone who has answered this call to serve.
Thank you,
Linda Yaccarino
Chairman, Advertising & Partnerships
NBCUniversal
