E! is the destination to reach ALL fans across ALL screens, covering today’s celebrity & pop-culture content.
From E! News The Rundown on Snapchat to Live from E! on Hollywood’s biggest nights, fans turn to E! as the trusted and fun source to connect with their favorite stars. Our “always on” approach across all platforms creates authentic brand moments and a halo effect for our partners.
E! continues to rank among the top 10 highest-reaching cable entertainment networks in 2022 across key adult and female demos.
Reach: 2022 Reach Rank: Nielsen, L7, A18-49/A25-54/P2+, 2022-TD (12/27/21-07/24/22), Total Day (M-Su, 6a-6a), Among Cable Entertainment Nets (excluding Sports & News), 6 min qualifier
Only E! has the scale, relevancy, and content to engage trendsetters with your brand every day of the year.
1B
STD minutes viewed across
linear, digital, social, on par with
record-breaking prior season
26M
Avg Viewers for 22-23 STD LRC Event Coverage (Day of + Day After)
LRC Cross Platform Hours: E! LRC cross platform hours: E! event score cards 2022-2023 vs 2021-2022. Includes Grammys, Emmys, Golden Globes, Oscars, Met Gala, and PCAs. Does not include NBC event coverage. Golden Globes prior year based on 2021.
E! is the #1 Ad-Supported Cable Network for Social Interactions.
2B+
Video views and 582M interactions YTD
1.4B
Cross Platform Engagements driven by Red-Carpet event coverage, up +5% SoS
E! creates, covers and celebrates all things pop culture, and has 19% Higher Program Emotional Engagement vs. the Average.
+60%
Higher likeability generated by creatives from official sponsored vs. non-sponsors
2.2x
Higher likeability generated by integration vs. standard media
Social: ListenFirst Media, all active posts YTD (1/1/23-12/17/23). Ranked on video views and engagements in LF // TU Universe // Episodic Plus. Total of E! News and E! Network. Video Views based on Facebook, Twitter, YouTube, and TikTok. Engagements based on Facebook, Twitter, Instagram, YouTube, and TikTok.
Quality Content/Impactful Marketing: Mediaprobe Biometrics Data. P18+. Based on 3 E! live telecasts measured during 1/1/23-12/19/23. Emotional Engagement = Impact metric based on Galvanic Skin Response. Likeability = dial response. Competitive norm = Non-NBCU long-form programming measured in the US, including streaming, on-demand, and linear programming, excluding sports.