WHAT IT IS
ShoppableTV is a new, seamless shopping experience that gives viewers the opportunity to purchase products within the environment of their favorite TV show. This new capability redefines the purchase funnel for NBCUniversal partners, and allows viewers to shop in new, innovative ways.
“With ShoppableTV, NBCUniversal is transcending the legacy business practices of television and driving business outcomes by creating an on-air real-time commerce experience. By pairing brands with our premium content, owning every stage of the purchase funnel and removing the barriers consumers traditionally encounter between seeing a product and making a purchase, we’re giving marketers a direct sales channel to millions of viewers across the country.”
-Josh Feldman, Executive Vice President, Head of Marketing and Advertising Creative, NBCUniversal
ShoppableTV will be available for both in-show integrations and through custom content that surrounds contextually relevant programming.
NBCUniversal networks planning to participate in ShoppableTV over the coming months include NBC, NBC Sports Network, Golf Channel, Telemundo, Bravo, E!, CNBC Prime, and USA Network.