The ultimate digital network for all things Movies, TV and Streaming

 
For any questions, please contact @NBC Uni Specs & Guidelines.

Fandango Brand Guidelines

 

  • Competitor advertising call-outs not allowed on Display or Video assets provided for the Fandango Network (i.e., Moviepass, Moviefone, Atom Tickets, or IMDB)
  • Competitors cannot be accessible/seen on outside studio film trailer site’s CTR-URL (when outside of ticketing week)
  • Movie Theater Exhibitors with whom Fandango does not have a ticketing agreement
  • Advertisements promoting/utilizing the services of other movie ticketing companies (Hollywood Movie Money, Movie Cash, etc.)
  • The following are not suitable for advertising on the Movies sites:
    • Political campaigns, positions or statements
    • Online Casino Gambling
    • Adult-oriented prescription drugs (e.g. Viagra, Cialis)
    • Hard liquor
    • Highly graphic violence, weaponry or death
    • Contraceptives/Birth Control/Abortion Services (male and female)
    • Adult & R-rated display ads must be targeted away from Family, G and PG content.

Click-Through Guidelines

 

  • Ticketing Ads must link to Fandango.com
  • Non-ticketing Ads can link to exhibitor sites ONLY on Powster.com
  • Exception to any of the above listed guidelines must first be approved by the head of Advertising Sales. Please consult your Sales Executive prior to submitting

3rd Party Vendors

 

  • For a list of approved 3rd party creative vendors, click here
  • For a list of approved 3rd party pixel vendors, click here

Desktop Banners

 

Ad Unit
Size
File Type
Expansion
Creative Brief
Widescreen*
970×150
Static GIF/JPG, Rich Media/HTML5, 3rd Party Tags
970×300 Expansion Direction: Down
https://nbcuadsales.app.box.com/s/qz293eyw4y5z2nxz5kcv2qn5bbia2f8y
Leaderboard*
728×90
Static GIF/JPG, Rich Media/HTML5, 3rd Party Tags
728×270 Expansion Direction: Down
https://nbcuadsales.app.box.com/s/tsfq25np8ytx7imwxisdr540yu3bz0gr
Video Wall*
970×250
Static GIF/JPG, HTML5 3rd Party Tags
Expansion not allowed for this unit
https://nbcuadsales.app.box.com/s/4lhfkaggiayuqoxpnmimmybn09pysg5q
Ticket Confirmation Pages*
728×90 & 160×600
Static GIF/JPG, Rich Media/Flash, 3rd Party Tags
Expansion not allowed for this unit
Fishtank*
1280×500
Static GIF/JPG, Rich Media/HTML5, 3rd Party Tags
Expansion not allowed for this unit
Mini Fishtank*
970×150 & 1280×150
Static GIF/JPG, Rich Media/HTML5, 3rd Party Tags
Expansion not allowed for this unit
Medium Rectangle (including rich media)*
300×250
Static GIF/JPG, HTML5 3rd Party Tags
600×500 Expansion Direction: Left *not to interfere with menu bar
Large Rectangle (including rich media)*
300×600
Static GIF/JPG, /HTML5 3rd Party Tags
600×600 Expansion Direction: Left

 

Max File Size:

  • 200kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load

Animation:

  • Looping: 4 loops max OR
  • Animation Length: 15 seconds max
  • No rapid strobing animations

Frame Rate:

  • 24 FPS

*In-Banner Video Available:

  • :15 second length
  • Audio must be user initiated (on-click: mute/un-mute) default state is muted
  • Ad must have a volume, mute, play and pause control
  • Creative with in-banner video must be third-party served

 

Mobile Banners

 

Ad Unit
Size
File Type/Format
Expansion
Fandango Store Map Locator (Mobile)
320×100
Layered PSD Assets, Branding Assets, Map Locations Document
Expansion not allowed for this unit
Mobile Web & App*
320×50 & 320×100
Static GIF/JPG, Rich Media/ 3rd Party Tags
320×460 Expansion Direction: Down User-Initiated
iPad App (Large Banner)*
768×350
Static GIF/JPG
Expansion not allowed for this unit
iPad App (Small Banner)*
768×50
Static GIF/JPG, Layered PSD if site created
Expansion not allowed for this unit

 

Max File Size:

  • 60kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
  • 45k max static back-up image

Animation:

  • Looping: 3 loops
  • Animation Length: 15 seconds

Frame Rate:

  • 24 FPS

*In-Banner Video Available:

  • Must be user initiated (on-click: mute/un-mute) default state is muted
  • :15 second length
  • Ad must have a volume, mute, play and pause control
  • Creative with in-banner video must be third-party served

 

Logos

 

Ad Unit
Size
File Type/Format
Expansion
Creative Brief
Sponsored Home Page Logo
248×48
Static GIF/JPG or .PNG Site served
Expansion not allowed for this unit
https://nbcuadsales.app.box.com/s/g6dbslfahjfyfevfir89k9zlau8n61z8
Sponsored Logo
120×60
Static GIF/JPG or .PNG Site served
Expansion not allowed for this unit
https://nbcuadsales.box.com/s/g6dbslfahjfyfevfir89k9zlau8n61z8

 

Max File Size:

  • N/A

 

Interstitials – Desktop/Mobile

 

Ad Unit
Size
File Type/Format
Expansion
Creative Brief
Mobile Web Interstitial (including rich media)*
320×460
Layered PSD Site created
Expansion not allowed for this unit
https://nbcuadsales.box.com/s/pj96wid009u4hpmvzh3wd9z7znk0753r
iPhone App Interstitial (including rich media)*
320×460
Layered PSD Site created
Expansion not allowed for this unit
https://nbcuadsales.box.com/s/pj96wid009u4hpmvzh3wd9z7znk0753r
Android App Interstitial (including rich media)*
320×460
Layered PSD Site created
Expansion not allowed for this unit
https://nbcuadsales.box.com/s/pj96wid009u4hpmvzh3wd9z7znk0753r

 

Max File Size:

  • 200kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
  • 45k max static back-up image

Animation:

  • Looping: 3 loops
  • Animation Length: 15 seconds

Frame Rate:

  • 24 FPS

*In-Banner Video Available:

  • Ad unit must click in-app Only
  • Requires site creative approval Must include ticketing and trailer CTA
  • Must include “Skip” button

Interstitials:

  • Interstitials are created in-house by our design team. Only .PSD creative allowed.

 

Overlay

 

Ad Unit
Dimensions
File Type/Format
Expansion
Creative Brief
Homepage Overlay*
As Approved
Static GIF/JPG
Rich Media/HTML5 3rd Party Tag
970×650
Overlay auto expands on initial load and must be user-initiated thereafter
https://nbcuadsales.box.com/s/lg2zby5t8acvzuev0s0ors1e1ceff7cq

 

Max File Size:

  • 200kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
  • 45k max static back-up image

Animation:

  • Looping: 3 loops
  • Animation Length: 15 seconds

Frame Rate:

  • 24 FPS

*In-Banner Video Available:

  • Must be user initiated (on-click: mute/un-mute) default state is muted
  • :15 second length (:10 second MAX for Overlay)
  • Ad must have a volume, mute, play and pause control
  • Creative with in-banner video must be third-party served.

 

Skin

 

Ad Unit
Dimensions
File Type/Format
Expansion
Creative Brief
Skin
1600×415
Static JPG ONLY
N/A
https://nbcuadsales.box.com/s/bh6stkygoce6vn3j6iujpzj2y7k0djnt (Studio)
https://nbcuadsales.box.com/s/tg1uudhj51u4csbuy1jw3mqxqfh095e0 (Non-Endemic)

 

Max File Size:

  • 200kb initial load

Non-Site Ads

 

Ad Unit
Size
File Type/Format
Expansion
Fandango Printed Pages
728×90
Rich Media/Flash 3rd Party Tags
Expansion not allowed for this unit
Fandango Print Ticket
660×82 & 468×60
Static GIF/JPG ONLY
Expansion not allowed for this unit
Fandango Standalone (Advanced Ticketing)
468×60
Static GIF/JPG ONLY
Expansion not allowed for this unit
Purchase Funnel Sponsorship
728×90 & 960×90
Static GIF/JPG ONLY
Expansion not allowed for this unit
Newsletters Standalone and Fandango FanMail
300×250
Static GIF/JPG ONLY
Expansion not allowed for this unit
Rate & Review
468×60
Static GIF/JPG ONLY
Expansion not allowed for this unit
Confirmation Email
468x 60
Static GIF/JPG ONLY
Expansion not allowed for this unit

 

Max File Size:

  • 200kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
  • 45k max static back-up image

 

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