The ultimate digital network for all things Movies, TV and Streaming

 
For any questions, please contact @NBC Uni Specs & Guidelines.

Fandango Brand Guidelines

 

  • Competitor advertising call-outs not allowed on Display or Video assets provided for the Fandango Network (i.e., Moviepass, Moviefone, Atom Tickets, or IMDB)
  • Competitors cannot be accessible/seen on outside studio film trailer site’s CTR-URL (when outside of ticketing week)
  • Movie Theater Exhibitors with whom Fandango does not have a ticketing agreement
  • Advertisements promoting/utilizing the services of other movie ticketing companies (Hollywood Movie Money, Movie Cash, etc.)
  • The following are not suitable for advertising on the Movies sites:
    • Political campaigns, positions or statements
    • Online Casino Gambling
    • Adult-oriented prescription drugs (e.g. Viagra, Cialis)
    • Alcohol
    • Highly graphic violence, weaponry or death
    • Contraceptives/Birth Control/Abortion Services (male and female)
    • Adult & R-rated display ads must be targeted away from Family, G and PG content.

Click-Through Guidelines

 

  • Ticketing Ads must link to Fandango.com
  • Non-ticketing Ads can link to exhibitor sites ONLY on Powster.com
  • Exception to any of the above listed guidelines must first be approved by the head of Advertising Sales. Please consult your Sales Executive prior to submitting

Desktop Banners

 

Ad Unit
Size
File Type
Expansion
Creative Brief
Widescreen*
970×150
Static GIF/JPG, Rich Media/HTML5, 3rd Party Tags
970×300 Expansion Direction: Down
https://nbcuni.sharepoint.com/:i:/s/AdvancedDigital/EZ4_VyeCIzRKvXpmclZ95iEB37CzbjzdssapNvCiFW75Gg?e=qn2SVc
Leaderboard*
728×90
Static GIF/JPG, Rich Media/HTML5, 3rd Party Tags
728×270 Expansion Direction: Down
https://nbcuni.sharepoint.com/:i:/s/AdvancedDigital/Eb_sfj4Cf4hCq7LMXNFR2v8BvmPylB6Ja07OxQA_6rsrJA?e=vIjqeW
Video Wall*
970×250
Static GIF/JPG, HTML5 3rd Party Tags
Expansion not allowed for this unit
https://nbcuni.sharepoint.com/:i:/s/AdvancedDigital/EQEU2h8PV9dEjIMqT2JfZdYBRTMoT2MQnaL0mrTQncgGaw?e=Rvkesb
Ticket Confirmation Pages*
728×90 & 160×600
Static GIF/JPG, Rich Media/Flash, 3rd Party Tags
Expansion not allowed for this unit
Fishtank*
1280×500
Static GIF/JPG, Rich Media/HTML5, 3rd Party Tags
Expansion not allowed for this unit
Mini Fishtank*
970×150 & 1280×150
Static GIF/JPG, Rich Media/HTML5, 3rd Party Tags
Expansion not allowed for this unit
Medium Rectangle (including rich media)*
300×250
Static GIF/JPG, HTML5 3rd Party Tags
600×500 Expansion Direction: Left *not to interfere with menu bar
Large Rectangle (including rich media)*
300×600
Static GIF/JPG, /HTML5 3rd Party Tags
600×600 Expansion Direction: Left

 

Max File Size:

  • 200kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load

Animation:

  • Looping: 4 loops max OR
  • Animation Length: 15 seconds max
  • No rapid strobing animations

Frame Rate:

  • 24 FPS

*In-Banner Video Available:

  • :15 second length
  • Audio must be user initiated (on-click: mute/un-mute) default state is muted
  • Ad must have a volume, mute, play and pause control
  • Creative with in-banner video must be third-party served

 

Mobile Banners

 

Ad Unit
Size
File Type/Format
Expansion
Fandango Store Map Locator (Mobile)
320×100
Layered PSD Assets, Branding Assets, Map Locations Document
Expansion not allowed for this unit
Mobile Web & App*
320×50 & 320×100
Static GIF/JPG, Rich Media/ 3rd Party Tags
320×460 Expansion Direction: Down User-Initiated
iPad App (Large Banner)*
768×350
Static GIF/JPG
Expansion not allowed for this unit
iPad App (Small Banner)*
768×50
Static GIF/JPG, Layered PSD if site created
Expansion not allowed for this unit

 

Max File Size:

  • 60kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
  • 45k max static back-up image

Animation:

  • Looping: 3 loops
  • Animation Length: 15 seconds

Frame Rate:

  • 24 FPS

*In-Banner Video Available:

  • Must be user initiated (on-click: mute/un-mute) default state is muted
  • :15 second length
  • Ad must have a volume, mute, play and pause control
  • Creative with in-banner video must be third-party served

 

Logos

 

Ad Unit
Size
File Type/Format
Expansion
Creative Brief
Sponsored Home Page Logo
242×70
Static GIF/JPG or .PNG Site served
Expansion not allowed for this unit
https://nbcuni.sharepoint.com/:b:/s/materials/EU4xNAU7kuhHuuZ81y4N1UoBTr74fys3twplIflxGUhRMw
Sponsored Logo
120×60
Static GIF/JPG or .PNG Site served
Expansion not allowed for this unit
https://nbcuni.sharepoint.com/:b:/s/AdvancedDigital/EVzUJ3L1J-xGnQzzwJgR9IABmZLP4uSOBYyVNrP02ena2g?e=WzBRuC

 

Max File Size:

  • N/A

 

Interstitials – Desktop/Mobile

 

Ad Unit
Size
File Type/Format
Expansion
Creative Brief
Mobile Web Interstitial (including rich media)*
320×460
Layered PSD Site created
Expansion not allowed for this unit
https://nbcuni.sharepoint.com/:f:/s/AdvancedDigital/EstIQo0vq0RHuYakG2b5usgB32QCW6yDxjW3mg5RUt0KdQ?e=Kvd6xT
iPhone App Interstitial (including rich media)*
320×460
Layered PSD Site created
Expansion not allowed for this unit
https://nbcuni.sharepoint.com/:f:/s/AdvancedDigital/EstIQo0vq0RHuYakG2b5usgB32QCW6yDxjW3mg5RUt0KdQ?e=Kvd6xT
Android App Interstitial (including rich media)*
320×460
Layered PSD Site created
Expansion not allowed for this unit
https://nbcuni.sharepoint.com/:f:/s/AdvancedDigital/EstIQo0vq0RHuYakG2b5usgB32QCW6yDxjW3mg5RUt0KdQ?e=Kvd6xT

 

Max File Size:

  • 200kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
  • 45k max static back-up image

Animation:

  • Looping: 3 loops
  • Animation Length: 15 seconds

Frame Rate:

  • 24 FPS

*In-Banner Video Available:

  • Ad unit must click in-app Only
  • Requires site creative approval Must include ticketing and trailer CTA
  • Must include “Skip” button

Interstitials:

  • Interstitials are created in-house by our design team. Only .PSD creative allowed.

 

Overlay

 

Ad Unit
Dimensions
File Type/Format
Expansion
Creative Brief
Homepage Overlay*
As Approved
Static GIF/JPG
Rich Media/HTML5 3rd Party Tag
970×650
Overlay auto expands on initial load and must be user-initiated thereafter
https://nbcuni.sharepoint.com/:b:/s/AdvancedDigital/ERIgoeRwOBBBpoeYyW9Mep0BojgW2fTnf03lSwWS5OxLIQ?e=xdmJ27

 

Max File Size:

  • 200kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
  • 45k max static back-up image

Animation:

  • Looping: 3 loops
  • Animation Length: 15 seconds

Frame Rate:

  • 24 FPS

*In-Banner Video Available:

  • Must be user initiated (on-click: mute/un-mute) default state is muted
  • :15 second length (:10 second MAX for Overlay)
  • Ad must have a volume, mute, play and pause control
  • Creative with in-banner video must be third-party served.

 

Skin

 

Ad Unit
Dimensions
File Type/Format
Expansion
Creative Brief
Skin
1600×415
Static JPG ONLY
N/A
https://nbcuni.sharepoint.com/:b:/s/AdvancedDigital/ETgbNmaZWh5AqfAz9e2rsj8BgkoX9SvZTAdPBMfQvCxbVg?e=Eyl1Mn (Studio)
https://nbcuni.sharepoint.com/:b:/s/AdvancedDigital/EXQemWjpPShHru-S9vp9PlkBABXVEKes0QsLftqDKXEzJg?e=vqrATq (Non-Endemic)

 

Max File Size:

  • 200kb initial load

Skin Unit Not Clickable

Non-Site Ads

 

Ad Unit
Size
File Type/Format
Expansion
Fandango Printed Pages
728×90
Rich Media/Flash 3rd Party Tags
Expansion not allowed for this unit
Fandango Print Ticket
660×82 & 468×60
Static GIF/JPG ONLY
Expansion not allowed for this unit
Fandango Standalone (Advanced Ticketing)
468×60
Static GIF/JPG ONLY
Expansion not allowed for this unit
Purchase Funnel Sponsorship
728×90 & 960×90
Static GIF/JPG ONLY
Expansion not allowed for this unit
Newsletters Standalone and Fandango FanMail
300×250
Static GIF/JPG ONLY
Expansion not allowed for this unit
Rate & Review
468×60
Static GIF/JPG ONLY
Expansion not allowed for this unit
Confirmation Email
468x 60
Static GIF/JPG ONLY
Expansion not allowed for this unit

 

Max File Size:

  • 200kb initial load
  • Subsequent Max Polite/User-Initiated File Load Size: 2.2 MB for video file load
  • 45k max static back-up image

 

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