For any questions, please contact your Account Management team or email localspecs@nbcuni.com.
NBC OTS-RSN Digital Video Cross Platform:
Shortform/Video on Demand
Creative Component:
- Single Bit Rate
Asset Type:
- Video Asset (Must provide 1×1)
Format:
- Quicktime (.MOV) strongly preferred
- MPEG-2 (.mpg)
- NBCU also accepts MPEG-4 (.MP4), but .MOV & .mpg are preferred to ensure optimal transcode quality.
- The file should include the ad only and not require any editing or clipping before transcoding:
- Files must be formatted cut-to-cut
- No bars/tone/slate or black is allowed at the top or tail
- Content should begin at 01:00:00:00
Length:
- :15s or :30s
Resolution:
- 1920×1080
File Types/Formats:
- Secure HTTPS
Aspect Ration:
- 16:09
Frame Rate:
- Native Frame Rate as 29.97fps, 23.98fps, or 25fps
- Frame Rate must be constant (CBR)
- In order to ingest and fulfill creatives in the most efficient and reliable manner, deliver content in native frame rate and scan mode. NBC does not accept any pre-processing (i.e apply Telecine, Inverse Telecine, scan mode conversion) of creatives. Applying any kind of pre-processing will hinder or degrade the creative renditions and thus, can impact monetization and viewer experience
Video Codecs:
- Apple ProRes 422 HQ codec preferred (Video Bitrate must be at least 800 Kbps)
- H.264 codec is accepted (Video Bitrate must be at least 50 Mbps)
- DV codec | DVC Pro NTSC (DV25) or DVC Pro NTSC (DV50) accepted
- Interlaced video is NOT accepted
Bit Rate:
- 15 Mbps Minimum
Audio Codecs:
- AAC- Stereo 16 bit 48 or 56 KHz
Sample Rate Audio sample rate: 44.1 kHz
Video Editing:
- The file should include only the ad (15/30 seconds) and not require any editing or clipping before transcoding(no bars/tones, slates, etc.)
Video Tracking:
- Impressions: 3rd party tracking pixel (noscript tag)
Research tracking: pixel tags only
Clicks: click- redirect/click command to track clicks on the video window
Shortform/Video on Demand
Creative Component:
- Multi Bit Rate
Asset Type:
- VAST (Shortform Only)
Format:
- HDS + HLS + MP4
Length:
- :15s or :30s
- Video duration must be the same length as the audio track or else video cannot be transcoded.
Resolution:
- 1920×1080
File Types/Formats:
- Secure HTTPS
Aspect Ration:
- 16:09
Frame Rate:
- 29.97
Video Codecs:
- H.264 Preffered DV/DVCPro NTSC (DV25) or DVC Pro NTSC (DV50)
Bit Rate:
- 15 Mbps Minimum
Audio Codecs:
- AAC- Stereo 16 bit 48 or 56 KHz
Sample Rate Audio sample rate: 44.1 kHz
Video Editing:
- The file should include only the ad (15/30 seconds) and not require any editing or clipping before transcoding(no bars/tones, slates, etc.)
Video Tracking:
- VAST vendor must be verified by NBCU.
Research tracking: must be approved prior to launch (no ad blocking, bank end targeting, user tracking)
One or all of the resolutions mentioned can be used
Tags cannot rotate various durations within. Separate tag per duration.
Creative Guidelines
- Creative due to NBC Account Management team 5 business days prior to launch
- Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
- Max allowance of 3 site served creatives per size per placement at a time with a max of 3 swaps per quarter.
- All ad units must have a 1 pixel black border surrounding entire creative.
- Third Party Requirements
- All click thru URLs must open in a new browser-window – unless using an in-site URL
- Must code to GPT asynchronous tags in order to detect the amount of iFrames to bust
- Ad creative and landing pages that employ exit pop-ups are not permitted
- NBCU policy states that we cannot accept blocking tags
- Technical Guidelines
- Z-Index: 0-4,999
- W-ModeL Transparents
- Standard Display Click Tag Instructions: getURL (clickTag, “_blank”)
- All tags must be secure
- Research tracking: must be approved prior to launch (no ad blocking, bank end targeting, user tracking)
- One or all of the resolutions mentioned can be used
- NOTE: VAST tag cannot rotate various durations within. A separate VAST tag per duration required.
