NBCU Podcast Ad Guidelines & Specifications

This page provides details on the creative guidelines and specifications for advertising on NBCUniversal podcasts.

Podcasts are available across:

Questions?

Created by	Client
Assets	Audio file
Assets due	5 days before launch
Duration	Pre-roll 15 seconds Mid-roll 15-60 seconds
File size	No size limit
Format	For audio uploaded into ART19, we prefer uncompressed audio files—these produce the highest quality sound. We accept either: Uncompressed WAV or AIF file for WAV files, preference is 2-channel; 16-bit little-endian; 44,100 Hz sample rate FLAC, ALAC (Apple lossless), 256 Kbps AAC, or MP3
Tag requirements	All files are transcoded to MP3 128Kbps CBR / 2-channel (stereo)
Platform	All platforms where podcasts are consumed
Approved 3rd-party tracking	Adform Advertisecast Chartable Claritas/Barometric Google Ad Manager/DFP Kantar Lucid Nielsen DAR Podsights Podtrac Sizmek

Created by	NBCU
Assets	Talking points/script
Assets due	5 days before launch
Duration	Pre-roll 15 seconds Mid-roll 15-60 seconds
File size	No size limit
Platform	All platforms where podcasts are consumed

Created by	NBCU
Assets	Talking points/script
Assets due	5 days before launch
Duration	15-60 seconds
Platform	All platforms where podcasts are consumed
Format	Inserted (Preferred) – Prerecorded and run by the client for approval Embedded – Recorded live