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NBCU Creative Guidelines

Podcasts

Available Podcasts*

 

Bravo

Oxygen

NBC Entertainment

Sports

E!

SYFY

Rotten Tomatoes

 

*For more information on specific show offerings, please ask your NBCU contact.

Created by:

Client

Duration:

pre roll :15, mid roll :15-:60

Assets Due:

Audio file

Assets Due Date:

5 days before launch

File Size:

No file size limits

Format:

For audio uploaded into ART19, we prefer uncompressed audio files – these will produce the highest quality sound. We can accept either:

  • 1. Uncompressed WAV or AIF file
    • a. For WAVs, 2 channel, 16-bit little-endian, 44,100 Hz sample rate would be preferred.
  • 2. FLAC or ALAC (Apple Lossless) or 256 Kbps AAC or MP3

Tag Requirements:

All files are transcoded to: MP3 128kbps CBR / 2 channel (stereo)

Platform:

All platforms podcasts are consumed

Approved 3rd Party Tracking:

  • Adform
  • Advertisecast
  • Chartable
  • Claritas/Barometric
  • Google Ad Manager/DFP
  • Kantar
  • Lucid
  • Nielsen DAR
  • Podsights
  • Podtrac
  • Sizmek

 

Talent Record Pre/Mid Rolls:

 

Created by:

Publisher

Assets Due:

Talking points/script

Assets Due Date:

5 days before launch

Duration:

pre roll :15, mid roll :15-:90

Platform:

All platforms’ podcasts are consumed

 

Live Reads with Show Segment:

 

Created by:

Publisher

Assets Due:

Talking points/script

Assets Due Date:

5 days before launch

Duration:

:15-:60

Platform:

All platforms’ podcasts are consumed

Format:

Two Options:

  • Inserted – we can run by the client for approval, this is preferred
  • Embed – this is live

 

For any questions, please contact @NBC Uni Specs & Guidelines.

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