Creative is due 5 business days prior to campaign launch.

All Clients must be registered with Ad-ID and assign a valid Ad-ID code to each creative prior to submission of advertising creatives.

• Clients can contact Ad-ID customer service at [email protected] or 704.501.4410 for assistance.
• NBCUniversal will provide support in the onboarding process.
• For information on Ad-ID, please visit: http://www.ad-id.org/

 
We are committed to making this a pristine ad environment. As a result, we need our client’s help to ensure users are not bombarded with repetitive ads.

Requirements include

• ‘Always On’
• We cannot accept two ads stitched together to create one larger duration.
• Example: Two separate :15 ads stitched together to create a :30 ad
• Minimum 3 creatives always available, including both :15s and :30s, :45s and :60s if necessary
• Advertisers required to refresh creative quarterly to avoid ad fatigue
• One stock evergreen creative to be used as needed (may be co-produced with NBCU)
• Evergreen will be used to supplement rotation until late creative is received and/or during the time creative is paused to ensure a quality user experience.
• The Ad Countdown Clock safe area should be a 320×80 box for the countdown and copy
• The box positioned with the top left corner at X:128, Y:943So 128px from the left, 943 pixels from the top
• **There are no objections to allowing subtitles baked into ads however, if sending creative with subtitles please be mindful of the countdown clock positioning. If your text is left aligned it will be blocked by the countdown clock.**

Creative Rotation Policy:

• For launch partners, unlimited creative swaps allowed
• The maximum creatives allowed in rotation at one time is six (6). Peacock will review any additional creative requests on an as-needed basis
• No dark dates permitted at a client level. In the event no brands are live, evergreen creative will run until brands start running again.
• NBCU will require one tag to run across all platforms and devices.
• For creative swaps, NBCU must receive assets at least 5 days before swap.

Video Ads – Required Specs

Approved Creative, Research & Verification Vendors:

For a List of Approved Creative, Research & Verification Vendors click here

• Secure 3rd Party Impression Tracking pixel tag (noscript tag) accepted
• Secure Research Tracking Pixel tag accepted (not STB)
• Secure HTTPS tags only
• Comcast X1 requires tracking pixels to support DualStack IPV4/IPV6 connectivity
• Secure Quartile Tracking accepted

Sensitive Ad Categories that Require Preliminary Ad Standards Review:

The following categories of Creatives will require prior approval of NBCUniversal, provided in its sole discretion, 72 hours prior to exhibition on Peacock:

• Alcohol
• Controversial Issue & Political Advertisements
• Medical Devices
• Medical Procedures
• Pregnancy Tests
• Medications (OTC & RX)
• Personal Products & Contraceptives
• Movies (Rated R)
• Video Games (M-Rated)

In addition, Creatives in the following categories will require approval prior to exhibition on Peacock:

• DMVPD
• Competing media networks
• Video Games

Blocked Ad Categories

The following categories of Creatives will be blocked from Peacock:

• Streaming platforms, including co-branded Creatives where a streaming provider is included
• Online gambling
• Weight loss; dietary supplements & homeopathic remedies
• Weapons & Firearms
• Tobacco Products, including e-cigarettes
• Adult Products & Services
• Online Dating

 
For more information on Peacock advertising, click here.

For any questions, please contact @NBC Uni Specs & Guidelines.
 

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