Peacock launched on April 15, 2020 exclusively to Comcast’s Xfinity X1 and Flex customers, and nationally on July 15, 2020. Established as a premium, ad-supported platform, Peacock offers consumers the best of the NBCUniversal content portfolio from world-class originals and treasured hits, to blockbuster films and streaming channels, all in one place. Peacock gives a pulse to the world of streaming with a premium experience that’s timely and current and a content offering that’s broad and complete.

Peacock signals a new era in the consumer advertising experience and the next phase of NBCUniversal’s strategy to build out a single advertising platform to reach all audiences and offer marketers massive scale. Launching with a select group of sponsors, Peacock and its innovative advertising experience will better connect consumers with both content and brands, driving more impact.

Peacock’s industry-leading playbook for advertising goes well beyond anything currently in the market to support the future of advertising on OTT and beyond, featuring the best environment possible for viewers and for advertisers.

For more information on Peacock advertising, click here.

For any questions, please contact @NBC Uni Specs & Guidelines.

Peacock Ad Formats

 

Pre-Roll

  • Length: :15s ONLY
    • Longer ad length may be considered. Speak to your account representative

Mid-Roll

  • Length: :15, :30, :45 and :60 are accepted

Available Platforms

 

Launched April:

X1/Xfinity Flex

 

Launches July:

Web
Desktop
Mobile App
iOS
Android
Connected TVs
Amazon Fire**
Apple TV
Chromecast
Roku
Samsung TV**
Sony Playstation
Android TV
 

*Available Platform list subject to update*

 

 

Creative Guidelines:

Creative is due 5 business days prior to campaign launch.

All Clients must be registered with Ad-ID and assign a valid Ad-ID code to each creative prior to submission of advertising creatives.

  • Clients can contact Ad-ID customer service at [email protected] or 704.501.4410 for assistance.
  • NBCUniversal will provide support in the onboarding process.
  • For information on Ad-ID, please visit: http://www.ad-id.org/

 
We are committed to making this a pristine ad environment. As a result, we need our client’s help to ensure users are not bombarded with repetitive ads.

Requirements include

  • ‘Always On’
  • Minimum 3 creatives always available, including both :15s and :30s, :45s and :60s if necessary
  • Advertisers required to refresh creative quarterly to avoid ad fatigue
  • One stock evergreen creative to be used as needed (may be co-produced with NBCU)
  • Evergreen will be used to supplement rotation until late creative is received and/or during the time creative is paused to ensure a quality user experience.
  • The Ad Countdown Clock safe area should be a 320×80 box for the countdown and copy
    • The box positioned with the top left corner at X:128, Y:943So 128px from the left, 943 pixels from the top

 

Creative Rotation Policy:

  • For launch partners, unlimited creative swaps allowed
  • No dark dates permitted at a client level. In the event no brands are live, evergreen creative will run until brands start running again.
  • NBCU will require one tag to run across all platforms and devices.
  • For creative swaps, NBCU must receive assets at least 5 days before swap.

 

Video Ads – Required Specs

 

Dimensions:

  • 1920×1080 Minimum

Duration:

  • :15s, only, Pre-Roll.
    • Longer ad length may be considered. Speak to your account representative
  • :30s, :45s & :60s are accepted for Mid-Roll
  • Video duration must be the same length as the audio track or else video cannot be transcoded

Max File Size:

  • 10 GB

File Format:

  • Video Ad-ID is required
    • All clients must be registered with Ad-ID and assign a valid Ad-ID code to each creative prior to submission of advertising creatives. Clients can contact Ad-ID customer service at [email protected] or 704.501.4410 for assistance. NBCUniversal will provide support in the onboarding process. For information on Ad-ID, please visit: http://www.ad-id.org/
  • Quicktime (.MOV) accepted
  • MPEG-4 (.MP4) accepted
  • The file should include the ad only and not require any editing or clipping before transcoding (no bars/tones, slates, etc.).

Minimum Bit Rate:

  • Greater than 15Mbps

Frame Rate:

  • 23.98 or 29.97 based on native frame rate
  • In order to ingest and fulfill creatives in the most efficient and reliable manner, deliver content in native frame rate and scan mode.
  • NBC does not accept any pre-processing

Aspect Ratio:

  • 16:9

Video Codec:

  • Apple ProRes 422 HQ codec preferred (Video Bitrate must be at least 800 Kbps)
  • H.264 codec is accepted (Video Bitrate must be at least 50 Mbps)
  • DV codec | DVC Pro NTSC (DV25) or DVC Pro NTSC (DV50) accepted
  • Interlaced video is NOT accepted

Audio Codec:

  • Audio is required
  • 2 channels only
  • PCM preferred
  • AAC codec accepted
  • 192 kbps minimum
  • Stereo 16 or 24 bit
  • 48 KHz sample rate 115KB – sample size
  • Audio track must be the same length as the video duration or else the video cannot be transcoded

 

Approved Creative, Research & Verification Vendors:

For a List of Approved Creative, Research & Verification Vendors click here

  • Secure 3rd Party Impression Tracking pixel tag (noscript tag) accepted
  • Secure Research Tracking Pixel tag accepted (not STB)
  • Secure HTTPS tags only
  • Comcast X1 requires tracking pixels to support DualStack IPV4/IPV6 connectivity
  • Secure Quartile Tracking accepted

 

Sensitive Ad Categories that Require Preliminary Ad Standards Review:

The following categories of Creatives will require prior approval of NBCUniversal, provided in its sole discretion, 72 hours prior to exhibition on Peacock:

  • Alcohol
  • Controversial Issue & Political Advertisements
  • Medical Devices
  • Medical Procedures
  • Pregnancy Tests
  • Medications (OTC & RX)
  • Personal Products & Contraceptives
  • Movies (Rated R)
  • Video Games (M-Rated)

In addition, Creatives in the following categories will require approval prior to exhibition on Peacock:

  • DMVPD
  • Competing media networks
  • Video Games

 

Blocked Ad Categories

The following categories of Creatives will be blocked from Peacock:

  • Streaming platforms, including co-branded Creatives where a streaming provider is included
  • Online gambling
  • Weight loss; dietary supplements & homeopathic remedies
  • Weapons & Firearms
  • Tobacco Products, including e-cigarettes
  • Adult Products & Services
  • Online Dating

 

 

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