For any questions, please contact your Account Management team or email localspecs@nbcuni.com.
Masthead
Masthead | Desktop (Expanded)
Dimensions:
- 1800×360 (5:1) & 1280×320 (4:1)
Initial File Load Size:
- 200KB
File Types/Formats:
- HTML5
Max Animation Duration:
- 15s
Max CPU:
- 30%
Video/Animation:
- Allowed
Video:
- Optional
- :30 second MAX length
- Force click to play for any video over 1.1MB
- Must have a volume, mute, play and pause control
- Audio must be user initiated (on-click: mute/un-mute) default state is muted
Frame Rate:
- 24FPS
Notes:
- Loads expanded 1x/user/24 hours
- Scroll to collapse ad
- Can accept Third Party trackers
- 10 business days prior to launch
Additional Notes:
- Must be finalized internally by our Skycastle creative team
Masthead | Desktop (Collapsed)
Dimensions:
- 1800×180 (10:1)
Initial File Load Size:
- 200KB
File Types/Formats:
- HTML5
Max Animation Duration:
- 15s
Max CPU:
- 30%
Video/Animation:
- Allowed
Video:
- Optional
- :30 second MAX length
- Force click to play for any video over 1.1MB
- Must have a volume, mute, play and pause control
- Audio must be user initiated (on-click: mute/un-mute) default state is muted
Frame Rate:
- 24FPS
Notes:
- Loads expanded 1x/user/24 hours
- Scroll to collapse ad
- Can accept Third Party trackers
- 10 business days prior to launch
Additional Notes:
- Must be finalized internally by our Skycastle creative team
Masthead | Mobile (Expanded)
Dimensions:
- 600×338 (16:9)
Initial File Load Size:
- 200kb
File Types/Formats:
- HTML5
Max Animation Duration:
- 15s
Max CPU:
- 30%
Video/Animation:
- Allowed
Video:
- Optional
- :30 second MAX length
- Force click to play for any video over 1.1MB
- Must have a volume, mute, play and pause control
- Audio must be user initiated (on-click: mute/un-mute) default state is muted
Frame Rate:
- 24FPS
Notes:
- Loads expanded 1x/user/24 hours
- Scroll to collapse ad
- Can accept Third Party trackers
- 10 business days prior to launch
Additional Notes:
- Must be finalized internally by our Skycastle creative team
- Full bleed video preferred
- Mobile Web Only
Masthead | Mobile (Collapsed)
Dimensions:
- 600×100 (6:1)
Initial File Load Size:
- 50KB
File Types/Formats:
- HTML5
Max Animation Duration:
- 15 seconds
Max CPU:
- 30%
Video/Animation:
- No Video Allowed
Notes:
- Loads expanded 1x/user/24 hours
- Scroll to collapse ad
- Can accept Third Party trackers
- 10 business days prior to launch
Additional Notes:
- Must be finalized internally by our Skycastle creative team
- Mobile Web Only
Masthead Deliverables
Dimensions with Video:
- 1800×360,1280×320,1800×180, 600×100 layered PSD
Dimensions without Video:
- 1800×360,1280×320,1800×180, 600×338, 600×100 layered PSD
File Types/Formats
- PSD, MP4 or MOV Video
Notes:
- Layered Photoshop files (.psd), please use Smart Objects when possible
- Can accept Third Party trackers
- Video (Optional)
- Click through URL
- Must be finalized internally by our Skycastle creative team
- 10 business days prior to launch
Backstage (Mobile Scroller)
Backstage
Dimensions:
- Background: Full screen (2:1)
Foreground: Transparent Rollover Window (16:9)
Initial File Load Size:
- 200KB
File Types/Formats:
- HTML5
Max Animation Duration:
- 15 seconds
Max CPU:
- 30%
Video/Animation:
- Allowed
Video:
- Optional
- :15 second MAX length
- Force click to play for any video over 1.1MB
- Must have a volume, mute, play and pause control
- Audio must be user initiated (on-click: mute/un-mute) default state is muted
Frame Rate:
- 24FPS
Notes:
- Loads expanded 1x/user/24 hours
- Scroll to collapse ad
- Can accept Third Party trackers
- 10 business days prior to launch
Additional Notes:
- Must be finalized internally by our Skycastle creative team
Backstage Deliverables
Dimensions:
- Background: Full screen 800x1422px MIN (2:1)
Foreground: Transparent Rollover Window 800x450px (16:9)
File Types/Formats::
- PSD, MP4 or MOV Video
Notes:
- Layered Photoshop files (.psd), please use Smart Objects when possible
- Can accept Third Party trackers
- Video (Optional)
- Click through URL
- 10 business days prior to launch
- Must be finalized internally by our Skycastle creative team
Skycastle IAB FLEX/ Responsive Sizes
6:1 Mobile Banner
Dimensions:
- 600×100 (6:1)
Initial File Load Size:
- 200KB
File Types/Formats:
- HTML5
Max Animation Duration:
- 15 seconds
Max CPU:
- 30%
Video/Animation:
- No Video Allowed
Frame Rate:
- 24FPS
Notes:
- 10 business days prior to launch
- Can accept Third Party trackers
- Click through URL
Additional Notes:
- Mobile only
- Must be finalized internally by our Skycastle creative team
Deliverables:
- Layered Photoshop files (.psd), please use Smart Objects when possible
1:1 Rectangle
Dimensions:
- 450×450 (1:1)
Initial File Load Size:
- 200KB
File Types/Formats:
- HTML5
Max Animation Duration:
- 15 seconds
Max CPU:
- 20%
Video/Animation:
- Allowed
Video:
- Optional
- :30 second MAX length
- Force click to play for any video over 1.1MB
- Must have a volume, mute, play and pause control
- Audio must be user initiated (on-click: mute/un-mute) default state is muted
Frame Rate:
- 24FPS
Notes:
- 10 business days prior to launch
- Can accept Third Party trackers
- Must be finalized internally by our Skycastle creative team
- Click through URL
Deliverables:
- Layered Photoshop files (.psd), please use Smart Objects when possible
- Video – MP4 or MOV
Skycastle IAB Standard Sizes
Transitional
Dimensions:
- 900×500
Initial File Load Size:
- 200KB
File Types/Formats:
- HTML5, JPG, GIF
Max Animation Duration:
- 15 seconds
Max CPU:
- 20%
Video/Animation:
- No Video Allowed
Notes:
- Full page 900×500 is frequency capped to 1x/user/24 hours
- 10 business days prior to launch
- Can accept Third Party trackers
- Must be finalized internally by our Skycastle creative team
- Click through URL
Deliverables:
- Layered Photoshop files (.psd), please use Smart Objects when possible
- Copy and CTA
- Hi-Res logo
In-Banner Video
Dimensions:
- 300×250
Initial File Load Size:
- 200KB
File Types/Formats:
- HTML5
Max Animation Duration:
- 15 seconds
Max CPU:
- 20%
Video/Animation:
- Video Allowed
Video:
- :30 second MAX length
- Force click to play for any video over 1.1MB
- Must have a volume, mute, play and pause control
- Audio must be user initiated (on-click: mute/un-mute) default state is muted
- Video is contained within 300×250
Frame Rate:
- 24FPS
Notes:
- 10 business days prior to launch
- Can accept Third Party trackers
- Must be finalized internally by our Skycastle creative team
- Click through URL
Deliverables:
- Layered Photoshop files (.psd), please use Smart Objects when possible
- Video – MP4 or MOV
- Copy and CTA
- Hi-Res logo
SkyCastle Creative Group Legacy Considerations:
Must be created internally by our SkyCastle creative team
- The target audience and a description of their mindset
- Overall goal of the campaign click-thrus, branding, registration, KPIs, etc.
- Compile any linking URLs, splash pages, sweepstakes rules, email addresses, colors, logos, any pre-existing work
- Why should the audience believe in this product? What to communicate?
- Who are the closest competitors and why is this product better?
- Who will be the approver of the finalized artwork?
- Ad units will render on all modern browsers EXCLUDING Internet Explorer. Modern browsers include Chrome, Edge, FireFox, and Safari.
