Approved DSPs, Creative Hosts, and Pixels
This is a comprehensive list of approved demand-side platforms (DSPs), creative hosting, and measurement pixel partners for NBCU Digital Video.
Certified DSPs
Adobe
Amazon
Amobee
Basis
Beeswax
Blockboard (PMP only)
DeepIntent (PMP only)
Display & Video 360 (DV360)
LinkedIn (PMP only)
Madhive (PMP only)
PulsePoint DSP (PMP only)
Roku OneView
Samsung (PMP only)
Simpli. fi (PMP only)
StackAdapt (PMP only)
The Trade Desk
Viant
Xandr
Yahoo
Certified for creative hosting
Hosted by DSP:
Amazon
Basis
Beeswax (PMP only)
Blockboard (PMP only)
LinkedIn (PMP only)
Madhive (PMP only)
PulsePoint DSP (PMP only)
Roku OneView
Simpli. fi (PMP only)
StackAdapt (PMP only)
The Trade Desk
Viant
Xandr
Yahoo
Hosted by ad server:
Campaign Manager 360 (CM360)
XR Extreme Reach
Flashtalking
Innovid
Sizmek
Pre-approved 3rd-party pixels for measurement
Adara
Adelaide
Adform
Adjust
Adobe
Adstra
Alphonso
Amazon (formerly Sizmek)
Atlas by Facebook
BlueKai
C3 Metrics
Cadent
Claritas
Comscore
Cuebiq
Data Plus Math
Deep Intent
DISQO
DoubleVerify
Dynata
Evidon
Exelate
Experian
Flashtalking
Foursquare (formerly Placed)
Gamesight
Google (DV360 & CM360)
Infillion (formerlyTrueX)
InMarket (formerly NinthDecimal)
Innovid
Integral Ad Science (IAS)
IQVIA
iSpot
Kantar
Kochava
LiveRamp
Lucid
Marketcast (formerly Phoenix)
Method Media Intelligence
MetrixLab
MikMak
NCS (Nielsen Catalina Solutions)
Neustar
Nielsen
Oracle Advertising (formerly Moat)
Prodege
Rockerbox
Samba TV
Tapad
Tatari
Truste
tvScientific
TVSquared
Upwave (formerly Survata)
Veeva Crossix
Visual IQ
XR Extreme Reach (formerly Extreme Reach)
YouTube-approved vendors and pixels
VAST vendors
Adform
CM360
Innovid
XR Extreme Reach
Can accept Sizmek but will not track any 3rd-party data.
Pixel vendors
Can accept CM360 1×1s only if creative is site-served
Accepts research pixels from Nielsen (Demo Verification), Kantar Millward Brown and Dynata.
Pixels from Kantar and Dynata (Ad Effectiveness) must include VCID, VRID, & FW Creative ID already included in the pixel.
Moat integration is for 1P data only on YouTube. We cannot accept Moat 3P pixels for measurement.